This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…
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Analytics & Testing
EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant EyeQuant‘s innovative platform predicts how users perceive and interact with designs within the…
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Marketing Infographics
How Much Does An Explainer Video Cost?
We’ve developed quite a few explainer video jobs for our clients and even produced a few explainer videos here on Martech Zone. We’ve gotten amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straightforward, there are quite a lot of moving parts to put together an effective explainer…
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Sales and Marketing Training
What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)
My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company’s marketing strategies was hampered since I wasn’t (technically) a leader within the organization. A fractional Chief Marketing Officer (CMO) is a marketing executive who works part-time or…
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Analytics & Testing
Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve user experiences (UX), boost conversions, or address pain points. Understanding your audience shouldn’t feel like guesswork. That’s where Hotjar steps…
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Analytics & Testing
BlazeMeter: Level Up DevOps With AI-Powered QA and Testing
Delivering reliable software fast isn’t just a goal—it’s a mandate. But many DevOps teams are stuck juggling slow manual testing, scattered tools, and limited resources. With rising complexity across APIs, devices, and user expectations, how do you test everything and still ship on time? Blazemeter BlazeMeter by Perforce is built for this exact challenge. It’s an AI-powered continuous testing platform…
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E-commerce and Retail
How To Start A Dropshipping Business
These last few years have been very exciting for entrepreneurs or companies looking to build an e-commerce business. A decade ago, launching an e-commerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automation, integrating a shipping provider, and bringing in your logistics platform to move a product from sale to delivery took months…
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Analytics & Testing
The History of Web and Social Analytics (Through 2011)
We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…
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Sales Enablement, Automation, and Performance
Four Sources for Finding New B2B Sales
There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently have absolutely no connection to…
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E-commerce and Retail
How to Plan and Execute a High-Converting Valentine’s Day Campaign
Valentine’s Day has evolved far beyond a celebration exclusive to couples. Today, it presents one of the most lucrative opportunities for businesses and marketers to engage consumers, build brand loyalty, and drive revenue. With billions spent annually, Valentine’s Day ranks among email marketers’ most important seasonal events, and those who prepare well in advance are most likely to capitalize on…
