This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for meetings, recorded interviews, webinars, or even podcast recordings. Zoom has a robust third-party application program that extends the…
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Content Marketing
What Are The Graphic Design Trends That Shaped 2023?
Graphic design is an ever-evolving field where creativity meets technology to create innovative and visually compelling solutions. As we step into a new era of design, the integration of generative AI (GenAI) into graphic design platforms has emerged as a game-changer. I recently shared how Adobe Illustrator is integrating generative AI tools to accelerate the innovation process for creatives. This…
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Email Marketing & Automation
Wishpond: Elevating Your Marketing Strategy with an All-in-One AI-Powered Platform
Businesses face the daunting challenge of capturing leads, nurturing relationships, and converting prospects into loyal customers. The complexity of managing multiple marketing tools often leads to inefficiencies, fragmented data, and missed opportunities. Small to medium-sized enterprises (SMEs) particularly struggle with limited resources and the need for cost-effective solutions that deliver measurable results. Wishpond Enter Wishpond, a comprehensive marketing platform designed…
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Marketing Tools
Adobe Workfront: Transforming Marketing Workflows and Enhancing Enterprise Collaboration
The complexities of resources, mediums, and channels in enterprise marketing require tools to ensure workflows and collaboration are handled efficiently and easily. Having a workflow and collaboration tool offers the following benefits to enterprise marketers: Centralized Project Management: Enterprise marketing involves managing a multitude of projects simultaneously, often with overlapping timelines and resources. A centralized project management platform streamlines this…
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Artificial Intelligence
Landbot: A Guide to Conversational Design For Your Chatbot
Chatbots continue to get increasingly sophisticated and provide a much more seamless experience for site visitors than they did a year ago. Conversational design is at the heart of every successful chatbot deployment… and every failure. Chatbots are being deployed for automating lead capture and qualification, customer support and frequently asked questions (FAQs), onboarding automation, product recommendations, human resource management…
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Mobile Marketing, Messaging, and Apps
The Evolution and Future of Mobile Apps: A Journey from Simple Devices to Business Powerhouses
Smartphones have come a long way since their humble beginnings as basic communication tools. What started with the IBM Simon in 1992—a clunky device with a touchscreen and rudimentary email—has morphed into a pocket-sized powerhouse driving industries, transforming marketing, and revolutionizing sales. Today, mobile apps leverage cutting-edge features like 5G, GPS, AI, and satellite communication to empower businesses in ways…
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Analytics & Testing
B2B Marketing Analytics: A Comprehensive Guide to Measuring the Full Funnel
To build a successful B2B marketing strategy, moving beyond creative campaigns and demand generation tactics to measurable impact is essential. Marketing leadership today means being able to connect strategy and execution with results and communicate those results in terms that resonate in the boardroom. This guide explores the complete framework of B2B marketing analytics, starting with strategic planning and ending…
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Marketing & Sales Videos
Adobe Creative Cloud Express: Beautiful Templates for Social Media Content, Logos, and More
When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Creative Cloud Express, previously known as Adobe Spark, is a free integrated web and mobile solution for creating and sharing impactful visual stories. Creative Cloud Express makes it easy to get started with tons of…
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Analytics & Testing
How To Track Subdomains In Google Analytics 4 Accounts
By default, Google Analytics 4 (GA4) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That’s useful if you want to aggregate all of your company’s activities throughout your subdomains in a single Google Analytics account. Martech Zone, for example, publishes translated versions of our site utilizing subdomains for each language published. Within Google Analytics…
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Marketing Tools
Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I do Social Media Marketing for SurveyMonkey, so I’m a big proponent of using online surveys to reach out to your customers to make better more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it. Writing and designing a good survey is an important part…
