This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Salesforce: Unlock Global B2B Growth With AI-Powered Commerce
B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling to keep up with the demands of modern e-commerce. Salesforce B2B Commerce Salesforce B2B Commerce is a connected, AI-powered e-commerce…
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20 Tips To Increase Your Customer Survey Response Rate And Ensure Quantifiable, Actionable Results
Customer surveys can give you an idea of who your clients and prospects are. This can help you adapt, and adjust your brand image, and it can also aid you in making predictions about their future wants and needs. Conducting surveys as often as you can is a good way to stay ahead of the curve when it comes to…
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VideoScribe: An Easy-To-Use, Drag & Drop Animated GIF and Video Maker Platform
Create eye-catching promo videos, email assets, and social posts to increase engagement, and customer loyalty. VideoScribe’s video animation software helps brands create memorable visual moments from their stories. With VideoScribe, users build their own introductory videos, case study videos, testimonial videos, explainer videos, event invitation videos, or occasion & holiday videos: Start with a fully customizable template – in just…
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Four Sources for Finding New B2B Sales
There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently have absolutely no connection to…
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Ceros: Empowering Brands to Tell Compelling Stories Through Interactive Design
Brands face the constant challenge of capturing and maintaining audience attention. Traditional static content often falls short in engaging increasingly sophisticated consumers who crave immersive, interactive experiences. The key to standing out in a crowded digital space lies in creating compelling, dynamic content that tells a brand’s story and invites the audience to become part of that narrative. Ceros Ceros…
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How To Stop WordPress From Guessing Redirects When It Believes It Will Result in a 404 Error
If you’re a longtime reader of Martech Zone, you’ve probably noticed much progress on cleaning up the site. I’ve been correcting incorrect internal links, adding many redirects, removing articles to discontinued platforms, and updating critical articles. Working nights and weekends, I’ve probably deleted over 1,000 articles and edited over 1,000 more… and my work isn’t done. Another functional change I’ve…
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HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile
Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…
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Understanding and Using Cron: A Comprehensive Guide to Schedule Jobs
Cron, short for command run online, is a powerful time-based job scheduler in Unix-like operating systems. The term cron is a play on the word kronos or chronos, which in Greek mythology represents time. The name cron for the time-based job scheduler reflects its function of scheduling and executing tasks at specific times or intervals, making it a fitting reference…
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What is Robotic Process Automation?
One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…
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Phrasee: Generate, Optimize, Personalize, and Analyze with AI
Brands are increasingly turning to AI-based tools to streamline their content creation process. However, many tools are failing to deliver unique, on-brand content that effectively drives campaign results. Phrasee‘s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels. Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. It’s the only…
