This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Event Marketing
Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
- Content Marketing
WordPress Maintenance Beyond Updates: The 10 Checks That Experts Should Do Monthly
A decade ago, over 90% of my site traffic came from organic search. My engagement was terrible, though, as most visitors came and left within a second. Years ago, I made a concerted effort to work every day on the site’s user experience and correct many of the issues that had plagued it, including outdated content, poor performance, and a…
- Content Marketing
RANT: Who Owns Your Domain?
Yesterday, I was with the board of a regional company and we were discussing some migrations. Some of the steps needed were going to require some domain records to be updated, so I asked who had access to the company’s DNS. There were some blank stares, so I quickly did a Whois lookup on GoDaddy to identify where the domains…
- Customer Data Platforms
SurveySparrow: Your All-In-One Omnichannel Experience Management Platform
There’s definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing my mobile phone with a company and within months I had hundreds of unsolicited calls from businesses. It’s really quite maddening… so I absolutely understand the backlash…
- Sales Enablement, Automation, and Performance
Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams
Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a cutting-edge sales intelligence solution, comes to the rescue, transforming how businesses connect and thrive. The Researching Quagmire: Sales representatives often…
- Artificial Intelligence
How To Better Understand Your B2B Customers With Machine Learning
B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures have enabled strategists better to recognize consumer behavior and their activities through online systems. Machine learning also offers an emerging…
- Content Marketing
VEED.IO: The Ultimate Online AI-Powered Video Editing Solution for Content Creators
Video content has become essential to marketing, education, and personal expression. However, creating professional-looking videos can be time-consuming and frustrating, especially for those without extensive video editing experience. Content creators often struggle to find the right tools to efficiently edit, optimize, and share their videos across multiple platforms. VEED.IO VEED.IO is an all-in-one online video editing software that provides a…
- Analytics & Testing
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
- Email Marketing & Automation
YAMM: Sending Personalized Mass Emails with Google Workspace
Are you tired of manually sending individual emails and tracking responses? Do you need a better way to reach your audience and get your message across? Connecting with your audience personally and efficiently is more important than ever. Whether you’re a small business owner, a teacher, or a marketer, communicating effectively is key to success. However, with limited time and…
- Content Marketing
20 Questions That Your Home Page Should Answer For Visitors
Designing a great home page is critical for dozens of reasons, but core to an effective home page design is the fulfillment of two types of visitors. New Visitors – These prospective partners or prospective customers arrive at your home page seeking information about your company. They typically came directly, clicked a link on a social media profile, searched for…
