This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
The Dirty Secret of Email Service Providers and Internet Service Providers
There’s a dirty secret in the email marketing industry. It’s the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing our inboxes. SPAM HAS NOTHING TO DO WITH PERMISSION That’s right. You heard it right here. I’ll repeat it… SPAM…
- E-commerce and Retail
From Clicks to Bricks: How to Capture Market Share with In-Person and Online Shopping Experiences
When the recent pandemic closed stores and restricted in-store experience, many consumers didn’t stop shopping. Instead, they brought their business online. Online sales eclipsed $815 billion in 2020, an eye-popping $244 billion or 30 percent year-over-year increase. U.S. Census Bureau However, don’t write the obituary for in-store experiences just yet. As pandemic restrictions resolved and people resumed their day-to-day activities, many…
- Sales and Marketing Training
Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both
Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…
- Artificial Intelligence
Humanize AI: Transforming AI-Generated Content into Authentic, Human-Like Text
Content creators who utilize artificial intelligence (AI) face a unique challenge: leveraging GenAI’s power and efficiency while maintaining the authenticity and relatability that resonates with human readers. The robotic undertones often present in AI-written content can undermine its effectiveness, leading to a disconnect with the target audience. Humanize AI is an online platform that effortlessly transforms AI-generated content into natural,…
- Artificial Intelligence
AI vs. AGI: And No… Artificial General Intelligence Is NOT Skynet!
The path from Artificial Intelligence (AI) to Artificial General Intelligence (AGI) is filled with scientific, technical, and philosophical challenges, and it’s difficult to predict a precise timeline for its realization… but there’s little doubt that we’re getting closer with each iteration of the platforms under development. Amidst the enthusiasm for the transformative potential of AGI, there is also a notable…
- Content Marketing
How to Embed a PDF Reader In Your WordPress Site With Optional Downloader
A trend that’s continuing to grow with my clients is putting resources on their sites without forcing the prospect to register to download them. PDFs specifically – including white papers, sales sheets, case studies, use cases, guides, etc. As an example, our partners and prospects often request that we send them sales sheets to distribute the package offerings we have.…
- Advertising Technology
How and Why to Duplicate Audiences in Facebook Marketing: A Strategic Walkthrough
Duplicating audiences in Facebook Ads Manager isn’t just a time-saving tactic—it’s a strategic move that allows advertisers to preserve valuable targeting insights while testing variations in creative, placements, bidding strategies, or campaign objectives. As Facebook (Meta) advertising becomes more sophisticated and competitive, managing audience overlap and refining segmentation strategies is essential for scaling campaigns effectively. This article explains why duplicating…
- Content Marketing
Hoax Marketing? Ivar’s Undersea Billboards
According to YouTube, 72 hours of videos are uploaded every minute! X users update 400 million times per day. In a world so full of noise, it is hard for a product, website, or service to be heard. It is even harder when there is nothing truly exceptional about the thing being marketed. Every day, marketers face the challenge of…
- E-commerce and Retail
Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google’s Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a…
- Social Media & Influencer Marketing
Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
