This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
How To Design, Develop, and Publish Your iOS App in 2024
Companies invest in iOS app development for a variety of reasons, primarily driven by the significant advantages and opportunities that the iOS platform offers: Large and Affluent User Base: iOS has a vast and financially stable user base, including users who are more willing to spend on apps and in-app purchases. This demographic can be highly lucrative for businesses. Quality…
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Advertising Technology
How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads
As a local service provider, you always seek ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can help increase your visibility and credibility with potential customers. Local service ads with the Google Guaranteed badge appear at the…
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Content Marketing
Grow: Empower Your Marketing Team With No-Code Business Intelligence
Making data-driven decisions shouldn’t be the privilege of analysts or IT teams—it should be the superpower of every employee. Companies are often hindered by fragmented tools, inaccessible data, and slow, technical bottlenecks that hinder insights when they’re most needed. Grow Grow is a no-code, full-stack business intelligence (BI) platform that simplifies the entire data lifecycle—from connection to visualization—without requiring any…
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Paid and Organic Search Marketing
The Art of Asking Customers for Reviews: 5 Insider Tips and Tricks
In my experience, many businesses underutilize an important way to build credibility with prospective customers — asking their current clients for reviews. If approached correctly, however, having positive online testimonials can be one of the most effective ways to convert leads into sales. Below, I explain effective review strategies to help you not only reach your target audience but also…
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Social Media & Influencer Marketing
Meltwater’s Social Media Management Platform: Elevate Your Online Presence
Social media has become an integral part of any successful marketing strategy in the digital landscape. Brands are continually striving to create powerful communities, engage with their audience, and harness the potential of social platforms. Meltwater, a leading player in the world of sales, marketing, and online technology, offers a comprehensive Social Media Management (SMM) platform designed to empower businesses…
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Mobile Marketing, Messaging, and Apps
SlickText: What Are The Features And Integration Capabilities Of An SMS Marketing Platform?
Most businesses think about text messaging as just the ability to send a text message to a subscriber. However, SMS and MMS messaging have evolved over the years. Aside from basic compliance requirements, text message marketing platforms have evolved significantly with a plethora of engagement options, automation, segmentation, personalization, and integration capabilities. SlickText is a full-featured, feature-rich text messaging platform…
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Content Marketing
Optimizely: Empower Your Business with Comprehensive Digital Experience Solutions
Businesses face numerous challenges when it comes to managing content, conducting experiments, and delivering seamless commerce experiences. Marketers, editors, and system administrators often struggle with fragmented workflows, limited insights, and time-consuming processes that hinder their ability to create exceptional digital experiences for their customers. Optimizely Optimizely is a powerful platform that offers a suite of integrated tools to streamline the…
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Sales Enablement, Automation, and Performance
How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you’re not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly. While we really liked Calendly, it’s just a matter of not wasting money when we can get the same functionality with…
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Content Marketing
What PHP Extensions Should Your Host Provide for a High-Performance WordPress Site?
SimpleXML is a fantastic addition to PHP5. The problem, of course, is that there are so many hosting companies out there that haven't upgraded their hosting packages for their clients. Here's how to check to see if SimpleXML is loaded with PHP.
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Content Marketing
WPML: Translate Your WordPress Site With This Multilanguage Plugin and Optional Translation Services
WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our reach globally as well as driven search engine traffic to my site. We’re working on deploying a site for a…
