E-commerce and Retail Marketing Infographics Social Media & Influencer Marketing

Social Commerce Best Practices

Douglas KarrDec 13, 2012

1 minute read

social commerce

This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform that integrates a social experience into the purchase funnel.

Consumer findings from the report

44% say they are most likely to discover new products on Facebook compared to 21% on Pinterest and 13% on Twitter
37% don’t pay attention to posts about products.
56% do not share things on social networks to get rewards.

Brand findings from the report

35% of companies researched had apps on Facebook that were not functioning and/or were out of date.
51% of companies have incorporated the Pin It button

Download the full Social Commerce IQ Report from 8thBridge.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.