Trendy Tech and Big Data: What to Look Out for in Market Research in 2020

What long ago seemed like the distant future has now arrived: The year 2020 is finally upon us. Science fiction authors, prominent scientists, and politicians have long predicted what the world would look like and, while we still may not have flying cars, human colonies on Mars, or tubular highways, the technological advancements of today are truly remarkable – and will only continue to expand. When it comes to market research, the technological innovations of

The Amazing Marketing Opportunity Coming With IoT

A week or so ago I was asked to speak at a regional event on the Internet of Things. As co-host of the Dell Luminaries podcast, I’ve had a ton of exposure to Edge computing and the technological innovation that’s already taking shape. However, if you do a search for marketing opportunities with respect to IoT, there’s honestly not a lot of discussion online. In fact, I’m disappointed since IoT will transform the relationship between