Analytics
Articles Tagged Analytics:
-
Analytics & Testing
Birdie: An AI-Driven Feedback Analytics Platform for Product Teams
Customer feedback is paramount to the success of any product or service, extracting valuable insights from the deluge of information can be a challenging endeavor. This is where Birdie steps in to help, using the power of Artificial Intelligence (AI) and Natural Language Processing (NLP) to transform myriad customer feedback into actionable insights. Product Maturity Model All product-related companies need…
-
Email Marketing & Automation
Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right tools. That’s where an intuitive platform can make all the difference. Campaign Monitor Campaign Monitor simplifies email marketing with its…
-
Analytics & Testing
How Executives Can Leverage Data Analytics to Enhance Performance
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships, and ensure that businesses can identify and resolve potential issues with greater ease. Learning a little more about…
-
Analytics & Testing
How End-to-End Analytics Helps Businesses
End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…
-
Marketing Infographics
The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…
-
Analytics & Testing
‘Tis the Season… to Benchmark Against Seasonal Trends
For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well…
-
Analytics & Testing
Autopilot Launches Insights, a Customer Journey Tracker for Marketers
82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker’s latest Internet Trends Report. Lack of data and insights could be preventing marketers from advancing in their careers: new data shows that One-third of marketers lack the data and analytics they need to assess their performance, and 82% said better analytics…
-
Advertising Technology
SQream: How Big Data Analytics Have Become Crucial for DSPs
The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI. That’s why big data analytics has evolved from a supporting role into a strategic linchpin for demand-side platforms (DSPs). DSPs operate in…
-
Analytics & Testing
PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…
-
Marketing Infographics
Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand’s online presence. Here are some key takeaways from this infographic. Use visual content strategically to enhance brand…
