API
An API, or Application Programming Interface, is the set of rules and specifications that lets one piece of software communicate with another. It defines how requests for data or actions are made programmatically, what formats those requests and responses use, and what security or authentication is required, enabling systems to exchange information and functions without manual intervention.
Articles Tagged API:
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Acquia: What is a Customer Data Platform?
As customers communicate and create transactions with your business today, it's getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email…
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What is Robotic Process Automation?
One of the clients that I'm working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology , Futurum states: RPA (robotic process automation) may…
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CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM —it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack…
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PHP: Use the WordPress API to Build a Shortcode to List Subpages
We're working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I'm doing this type of work, I like to save…
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Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and…
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Instiller: Scale Your Agency with White-Label Email Marketing
Digital agencies often find themselves in a difficult position when managing client marketing stacks. Using mainstream email service providers frequently means your clients see the vendor's branding instead of yours, and worse, those same vendors often market directly to your…
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CDNify: Accelerate eCommerce, Apps, and Campaigns Globally
Slow load times, unpredictable traffic spikes, and growing security expectations continue to put pressure on modern websites and applications. Whether you are running a content-heavy blog, scaling an e-commerce storefront, or launching a new SaaS product, performance and reliability are…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO's and your internal tech teams don't want you to know: the 18-month software implementation that just cost you $500K - $1MM could be done a hell of a lot cheaper...and should be. They are building…
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The Keyword Research Tool That Finds Real Search Opportunities
Every business wants to capture the right traffic, but that starts with understanding what people are actually searching for. Keyword research remains one of the most impactful steps in any SEO strategy, yet it’s also one of the easiest to…
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How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player , an incredibly…
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WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you're logged into the platform using…
