B2b
Articles Tagged b2b:
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Navattic: Build Interactive, Self-Service Demos For Your SaaS Product
Modern B2B buyers expect to explore software on their own terms. They research late at night, revisit features weeks later, and compare workflows long before they are willing to talk to sales. Traditional SaaS demos struggle in this environment. Gated…
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Where to Focus Your B2B Marketing in 2026 (Ranked by Effectiveness)
B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles are longer, and AI search, zero-click results, and fragmented digital journeys increasingly blur attribution. Meanwhile,…
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How Ratings and Reviews Sit at the Center of the Buyer Journey
Businesses face a challenging reality: buyers no longer rely on brand messages, sales collateral, or even polished product demos to make decisions. They depend on each other. Ratings and reviews, which were once just add-ons to product pages, have become…
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From Clicks to Cash: Why Your Payment Gateway Belongs in the B2B MarTech Stack
Marketing teams spend months fine-tuning campaigns, building nurture sequences, and aligning messaging with sales. Dashboards look healthy: CTR is up, demo requests are growing, lead scores are trending in the right direction. But when finance closes the month, the revenue…
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B2B Video Marketing: Videos Have Increasingly Influenced Purchasing Decisions in 2025
B2B buyers have changed how they learn, evaluate, and decide — and video has become one of the most influential mediums shaping that journey. eMarketer’s B2B Video Marketing 2025 report highlights a significant shift: video is no longer a supporting…
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The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI
As businesses track every penny during uncertain economic times, marketing attribution has become a defining challenge. Nearly eight in ten B2B marketers say proving return-on-investment has grown significantly more important in the past two years, while almost nine in ten…
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The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The challenge for every marketing leader entering 2026 is clear: how do you secure unskippable consumer attention while navigating an increasingly expensive, privacy-restricted, and fragmented digital world? The answer is returning to the largest, most trusted canvas available — Out-of-Home…
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with…
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What Is An Ultimate Customer Experience (CX), Really?
Customer experience encompasses the entire journey a customer undertakes with a brand, spanning from awareness to consideration, purchase, usage, support, and even advocacy. It encompasses every interaction or touchpoint , both direct and indirect: seeing an ad or hearing about…
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Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X
Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you're serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to…