B2b
Articles Tagged b2b:
- Sales Enablement, Automation, and Performance
CASTANET: The Ultimate B2B Lead Generation for Sales Professionals Using LinkedIn
The task of generating valuable leads can be an arduous and time-consuming endeavor. Enter CASTANET, an automated B2B lead generation tool designed to transform how sales professionals, realtors, investors, insurance agents, SaaS technology providers, business advisors, coaches, and marketing agencies approach lead acquisition. Traditional manual LinkedIn lead generation demands extensive time and effort, leaving sales professionals and agencies stretched thin.…
- Advertising Technology
What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…
- Sales Enablement, Automation, and Performance
Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams
Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a cutting-edge sales intelligence solution, comes to the rescue, transforming how businesses connect and thrive. The Researching Quagmire: Sales representatives often…
- Email Marketing & Automation
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
- Mobile Marketing, Messaging, and Apps
How To Craft Compelling Text Messages (SMS) That Drive Results
When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…
- Sales Enablement, Automation, and Performance
How To Start Your Own Marketing Agency or Consulting Firm
A good friend of mine contacted me this week asking about how he should go about how to start and build a business for consulting with companies on their marketing efforts. Given the challenges of the economy, you may have found your position is at risk or even been laid off. Having started several businesses, including owning my own agency…
- Sales Enablement, Automation, and Performance
Apollo: Find, Email, Call, and Close Your Ideal Customers In This End-To-End Sales Platform
Finding leads, integrating systems, and managing multiple platforms can be daunting tasks for sales and business development teams. Apollo offers a comprehensive solution to address these challenges and efficiently improve how companies approach their sales processes. With its wide range of features and benefits, Apollo simplifies lead generation, prospect engagement, and end-to-end workflows, providing a seamless experience for sales professionals.…
- Sales Enablement, Automation, and Performance
The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling
Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…
- E-commerce and Retail
Broadleaf Commerce: A Unified, Headless, and Microservice PaaS for Ecommerce
As businesses grapple with the increasing complexities of commerce, solutions like Broadleaf Commerce are invaluable. Broadleaf Commerce is a software solution designed to handle the intricacies of the commerce industry. Its principal mission is to remove hurdles to innovation, providing an open, truly headless, and modular platform built explicitly for complex commerce. Before we speak to the platform-as-a-service (PaaS), let’s…
- Artificial Intelligence
Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…
