Localist: Publish, Manage and Promote Your Events Online

Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an integrated capacity, but also to understand and measure how they are driving sales, brand awareness,

10 Things 8 Hours at CES 2017 Taught Me About Tomorrow’s Tech

Like an idiot, I joined 165,000 other gadget-obsessed technologists, marketers, influencers, hucksters, and assorted others at CES 2017 last week. Most of my time was spent meeting people. Or, more accurately, in Lyfts, Ubers, and cabs braving Vegas traffic from hell on my way to meeting people. But I did reserve eight hours for something everyone who loves technology should do at least once: wander the floor of the main convention halls at CES, the

6 Key Performance Metrics for Customer Satisfaction

Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. The customer service representatives simply rushed every call to keep management off their backs. The result was some very angry customers who had to repeatedly call back in order to find a resolution. If you

BuzzRadar: Social Command Centers and Event Visualization

We’ve written about the incredible changes in visual displays that are being experienced in sports venues with Postano (who built our mobile application). This is a growing segment of technology. In my opinion, I believe most companies will have their own visualization boards and command centers, though they may not be as spectacular as Buzz Radar‘s for the 2014 International Consumer Electronics Show: Currently in Beta, Buzz Radar is headquartered in London and provides the