Outgrow: Increase Your Content Marketing ROI with Interactive Content

On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a

A Guide to Conversational Design For Your Chatbot – From Landbot

Chatbots continue to get more and more sophisticated and provide a much more seamless experience for site visitors than they did even a year ago. Conversational design is at the heart of every successful chatbot deployment… and every failure. Chatbots are being deployed for automating lead capture and qualification, customer support and frequently asked questions (FAQs), onboarding automation, product recommendations, human resource management and recruiting, surveys and quizzes, booking, and reservations. Expectations of site visitors

Freshchat: A Unified, Multilingual, Integrated Chat And Chatbot For Your Site

Whether you’re driving leads to your site, engaging shoppers, or providing customer support… theirs an expectation nowadays that every website have an integrated chat capability. While that sounds simple, there’s a lot of complexity with chat… from manning the chat, putting up with spam, auto-responding, routing… it can be quite a headache. Most chat platforms are quite simple… just a relay between your support team and the visitor to your site. That leaves a huge

Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box

Search is the universal language. And the search box is the portal to all your answers. At home daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them.  At peak performance, search and browse boosts top and bottom line. Customers buy more and stay loyal,

Acquire.io: A Unified Customer Engagement Platform

Customers are the lifeblood of every business. Yet, only a few companies can keep up with their evolving demands, leaving a huge window of opportunity for firms that are ready to invest in customer experience and improve their market share.  Unsurprisingly, CX management has emerged as a top priority for business leaders who are putting away an increasing amount of resources to ace it. However, without the right technology, it isn’t possible to achieve the

Virtual Shopping Assistant: The Next Big Development in ECommerce?

It’s 2019 and you walk into a brick-and-mortar retail store. No, this is not a joke, and that’s not the punchline. ECommerce continues to take bigger bites out of the retail pie, but there are still unrealized milestones when it comes to the innovations and convenience of brick and mortar. One of the last frontiers is the presence of the friendly, helpful shop assistant.  “How can I help you?” is something we’re used to hearing

Will Sales People Be Replaced By Robots?

After Watson became the Jeopardy champion, IBM teamed-up with the Cleveland Clinic to help physicians speed up and improve the accuracy rates of their diagnosis and prescriptions. In this case, Watson augments the skills of physicians. So, if a computer can help perform medical functions, surely it would seem that one could assist and improve the skills of a salesperson as well. But, will the computer ever replace sales personnel? Teachers, drivers, travel agents, and

What is a Chatbot? Why Your Marketing Strategy Needs Them

I don’t make very many predictions when it comes to the future of technology, but when I see technology advance I often see the incredible potential for marketers. The evolution of artificial intelligence combined with unlimited resources of bandwidth, processing power, memory and space are going to put chatbots front in center for marketers. What is a Chatbot? Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the