CRM
Articles Tagged CRM:
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Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X
Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you're serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to…
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Litmus: Create Flawless Emails That Convert
The average professional receives dozens of marketing emails daily, so the margin for error is razor-thin. Marketers face constant pressure from fragmented rendering across devices, the frustration of stringent spam filters, and the challenge of capturing attention with static content.…
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Conversica: Turning Customer Interest into Real Conversations with AI Agents
Modern businesses invest heavily in marketing and customer engagement—launching ads, hosting events, sending emails, and producing content. But too often, those efforts stop short of what really matters: authentic conversations with customers and prospects. Without personalized follow-up, leads stall, service…
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Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed…
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Actito: The Agile Customer Engagement Platform Built for GDPR
Customer engagement has become one of the most complex challenges modern marketing teams face. Customers expect relevance across every interaction, yet data is fragmented, channels are siloed, and privacy regulations continue to tighten. Marketing leaders are under pressure to deliver…
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Is Single Sign-On the Solution to Improving Lead-Generation Form Conversion Rates? Maybe…
Single sign-on is a proven approach to improving the user experience in lead generation. At its simplest, SSO lets a user register for access using an account they already have—such as Google, Microsoft, Apple, or LinkedIn—instead of creating a new…
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Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can…
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t…
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7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and…
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Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the…
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BoldSign: Powerfully Simple eSignatures for Modern Teams
When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you're closing deals, onboarding clients, or managing compliance, your eSignature platform…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI —specifically, with agentic AI , predictive modeling, and generative content engines ( GenAI ) becoming…
