CRM

Martech Zone articles tagged CRM:

  • Sales and Marketing TrainingWhat does a digital marketer do? A day in the life of infographic

    What Does A Digital Marketer Do?

    Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…

  • Sales EnablementCompass: PPC Audit Engine and Sales Enablement Tools for Pay-Per-Click Agencies

    Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services

    Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers.  Sales enablement tools are crucial for helping agencies manage and…

  • CRM and Data PlatformsWays to make your customers feel loved

    5 Ways to Make Your Customers Feel Loved

    The consequences of poor customer service are substantial, with more than half of consumers reducing their spending after a single bad experience. This negative impact on consumer spending poses a significant threat to businesses globally, potentially affecting $4.7 trillion in annual revenue. To mitigate these risks, it’s essential for companies to provide stellar customer experiences, especially in light of rising…

  • Analytics & TestingEyequant Visual User Experience (UX) Behavioral Design Optimization using AI and Neuroscience

    EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience

    The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant EyeQuant‘s innovative platform predicts how users perceive and interact with designs within the…

  • Social Media & Influencer MarketingMeltwater: Data-driven social media influencer strategies

    Meltwater: How To Elevate Your Marketing Campaigns with Data-Driven Influencer Strategies

    The power of influencer marketing is undeniable. As brands strive to connect with their audiences more personally and authentically, the challenge lies in navigating the vast landscape of social media influencers. Social Media Influencer Marketing Strategy A good social media outreach strategy, as outlined in the Meltwater YouTube channel, emphasizes the importance of evolving influencer marketing beyond mere celebrity endorsements…

  • Artificial IntelligenceWhat is AI? Artificial Intelligence Explained

    What is Artificial Intelligence? A Comprehensive Guide for Business Professionals

    One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent… until now. As I watch artificial intelligence (AI) advancements, I fear that I’m falling behind… and it could cost me a great career where I’ve spent every spare minute studying, applying, and implementing…

  • Sales EnablementSales enablement tips and technology

    Sales Enablement Tips and Technology

    The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…

  • Content MarketingGravityKit for Gravity Forms to display tables, maps, PDFs, charts, or HTML in WordPress

    GravityKit: Display and Visualize Gravity Forms Data in WordPress (Tables, Maps, PDFs, Charts, or HTML)

    Gravity Forms is a user-friendly, robust WordPress plugin that allows businesses to create custom forms to collect and process data on their websites. It’s highly versatile, catering to various needs such as contact forms, surveys, and user submissions. We designed an online assessment for a client utilizing Gravity Forms to collect the data. However, we were surprised when we couldn’t…

  • CRM and Data PlatformsNAR Lawsuit and Real Estate Marketing

    The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare

    The lawsuit against the National Association of Realtors (NAR) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain commissions, resulting in a nearly $1.8 billion damages verdict. This amount could potentially triple since the jury found that the defendants had…

  • Marketing & Sales VideosWhy Host Videos on Vimeo

    Why Your Marketing Videos Should Be Hosted on Vimeo

    Like the rest of the world, I’m constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it’s largely viewed as a free platform, companies are paying a price for only hosting their video content on YouTube. I’ll explain: Site Speed: We embed many YouTube videos on Martech Zone that aren’t available on…

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