CRM
Articles Tagged CRM:
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Why Gleam Competitions Deserves a Place in Your Marketing Stack
Ask a marketer to map their stack, and you will hear a familiar list. Email and automation. A CRM. Social schedulers. An ad platform or three. Analytics tied across all of it. It is an impressive machine, and most of…
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Why Marketing Leaders Need Trusted Customer Context for AI
Marketing teams have spent the last several years modernizing their technology stacks. Customer data platforms (CDPs), AI copilots, predictive analytics, journey orchestration tools, retail media networks, and generative AI (GenAI) systems now sit at the center of enterprise marketing conversations.…
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Why AI Is Forcing Marketing Teams to Rethink CRM Data
Marketing and sales teams have spent the last decade building increasingly sophisticated technology stacks. CRM platforms, marketing automation tools, enrichment databases, analytics dashboards, event platforms, sales engagement tools, and customer data systems now sit at the center of modern revenue…
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AI Coding Assistants are Quietly Becoming a Marketing-Ops Tool
Most marketing teams already run on a thin layer of code that nobody calls code. A spreadsheet formula that reshapes an export, a Zapier step with a custom snippet wedged into it, a tracking parameter someone hand-edits before every campaign.…
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Google Business: Get Your Place ID, Map, Directions, and Read & Write Review URLs
Local search visibility is no longer just a digital luxury; it is the lifeblood of physical foot traffic and modern brand trust. When potential customers look for your business online, they are rarely just browsing—they are usually ready to buy,…
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Copper: Run Your Entire CRM and Sales Pipeline Inside Google Workspace
You're managing relationships across six different tabs—and losing track You already live in your Google Workspace inbox. Most of your customer conversations start there, your files sit in Drive, and your meetings are on your calendar. So why does your…
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Pixel Conversion Loss is Real. Server-side Tracking Adoption is Overdue
Meta fixed its attribution problem. The open web hasn't. While CAPI adoption has reshaped how social campaigns measure conversions, mid-market agencies running programmatic are still relying on pixel-only setups that miss 30–40% of conversion data. Serhii Shchelkov, AdTech Expert at…
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Moneypenny: Answering Service That Blends Real People and AI
Missed calls cost money. A voicemail box that fills overnight, a receptionist who's out sick, a lead that dials a competitor after the third ring... these are the small breakdowns that quietly drain your sales pipeline. The trouble for most…
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Beyond the Bolt-On: What Does it Really Mean to Become an AI-Native Organization
For the past several years, business leaders, founders, and marketing executives have been caught in a whirlwind of artificial intelligence (AI) adoption. From deploying customer service chatbots to integrating generative text tools into marketing workflows, the immediate reaction to the…
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Customer Acquisition Cost (CAC) Calculator
Understanding your Customer Acquisition Cost (CAC) is the difference between running a business on hope and running one on math. In the early stages of a venture, it’s easy to get swept up in vanity metrics like website traffic or…
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Your Intent Data Isn’t Just Underperforming. It’s Actively Misleading You.
Most B2B marketing leaders assume their intent data problem is one of execution: they're not acting on signals fast enough, not aligning sales and marketing tightly enough, not running the right campaigns on top of the data. Fix those things,…
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How Custom Software Unlocks Advanced eCommerce Functionality for Fast-Growing Brands
eCommerce brands often reach a point where traditional tools no longer keep up with their ambitions to grow. In other words, convenience turns into missed opportunities. Features are limited, integrations break, and customer experiences feel generic rather than memorable. Custom…
