GoSite: An All-In-One Platform for Small Businesses To Go Digital

Integrations aren’t particularly easy between the services your small businesses need and the platforms that are available. For internal automation and seamless customer experience to work well can be out of budget for most small businesses. Small businesses need functionality that spans most platforms: Website – a clean website that’s optimized for local search. Messenger – the ability to effectively and easily communicate in real-time with prospects. Booking – self-service scheduling with cancelation, reminders, and

The Ultimate Tech Stack for High-Performing Marketers

In 2011, entrepreneur Marc Andreessen famously wrote, software is eating the world. In many ways, Andreessen was right. Think about how many software tools you use on a daily basis. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not thousands, of software solutions. From finance to human

2020 CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms

CRM Industry Stats CRM is the fastest growing software marketing (Source) The CRM market size currently has a value of $120 billion (Source)  By 2025, the CRM market has already increased to $82 billion, growing at 12% per year (Source) CRM systems overtook the database management systems (DBMSs) by revenue in late 2017 (Source) The most popular sales tools for businesses include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence (Source) CRM

Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing

What Is The Best B2C CRM for Your Small Business?

Customer relations have come a long way since their inception. The Business2Consumer mentality has also shifted to a more UX-centric mentality instead of sheer delivery of the final product. Choosing the right customer relations management software for your business can be tricky.