Cta
Articles Tagged cta:
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Content Marketing
B2B Podcasting: Building a Podcasting Strategy for Acquisition and Thought Leadership
Having produced and hosted some world-class B2B podcasts, I’ve realized the immense potential it holds for B2B companies looking to connect with their target audience, share valuable insights, and establish thought leadership in their industry. Through my experience and working with experts like Mark Schaefer, I’ve discovered that a well-executed podcasting strategy can be a powerful tool for building brand…
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Analytics & Testing
Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide
Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…
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E-commerce and Retail
10 Ways to Increase Conversions Using Buyer Psychology
When converting visitors into customers, many businesses optimize the technical aspects of conversion rate optimization (CRO) with their ads, landing pages, or websites. Time and resources are spent improving page load speed, mobile responsiveness, and streamlining the submission or checkout process. While these factors are undoubtedly important, the psychological side of conversion optimization is often overlooked. Understanding the underlying psychological…
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Advertising Technology
Facebook Advertising Campaigns And Their Objectives
IMHO, brands must remember that Facebook (Meta) is not designed to help businesses grow organically—it is a pay-to-play platform that profits from acting as a toll road between brands and their potential customers. Even if your organization has grown an exceptional, engaged community, Meta is open to promoting your followers directly to your competitors… for a price. While organic reach…
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Event Marketing
Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads
Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…
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Email Marketing & Automation
Your Open and Clicks of Your Email Campaign Aren’t Reliable or Accurate… Here’s Why (And What You Can Do About It)
When email marketers look to validate the performance of their emails, they do so with email opens, clicks of URLs, and conversions. However, obtaining reasonable or accurate open or click data from an ESP is becoming increasingly difficult. Yesterday, I launched an outbound email via Hubspot for our company to promote our brand to prospects who are likely attendees of…
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Sales Enablement, Automation, and Performance
The 5 Key Elements To Crafting The Perfect Sales Proposal
Sales proposals are crucial tools in the B2B sales process, serving as the bridge between a prospect’s needs and the solution offered by a sales professional. To create an effective sales proposal, one must adhere to a structured approach that addresses the client’s pain points and showcases the unique value proposition in a clear and personalized manner. Below, we delve…
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Content Marketing
InPowered: Elevate Your Content Marketing with AI-Powered Content Intelligence and Distribution
Businesses face the ongoing challenge of creating engaging content and ensuring it reaches the right audience effectively. The saturation of content across platforms makes it increasingly difficult for brands to stand out and accurately measure the impact of their content marketing efforts. This environment demands solutions that streamline content creation and optimize its distribution to enhance engagement and conversion rates.…
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Content Marketing
WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions (CTA) throughout the sites. The button shortcode we use automatically outputs a nice button by adding classes to the output HTML. Here’s the shortcode to produce a button to…
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Content Marketing
Blueprint to Success: Crafting the Ultimate Web Design Process
Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…
