Netflix’s Planned Adoption of Advertising-Based Video On Demand (AVOD) Points to Wider Trend Across Streaming Services

More than 200,000 subscribers have left Netflix over the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when Converged TV (CTV) platforms are enjoying unparalleled popularity amongst both the American public and international viewers, a trend that appears to be both stable and likely to exhibit growth. Netflix’s troubles, and how it got to this point, is another long

Stirista Powers Its New Identity Graph with Real-Time Data

Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically buy a related product at the nearby shopping center. Every one of these encounters helps to develop a complete user profile, but they are all different slices of information, portraying separate selves. Unless they are integrated, they remain