Customer Journey

Articles Tagged customer journey:

  • Analytics & TestingASC GA4 Retail Auto Analytics Specification

    How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the Same

    When Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on a digital retailing tool. Without standardization, analytics became fragmented, advertising effectiveness declined, and decision-making suffered. Enter the Automotive Standards Council…

  • E-commerce and RetailQ4 Campaign Checklist Every E-commerce Marketer Needs 

    The Q4 Campaign Checklist Every Ecommerce Marketer Needs 

    Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…

  • Artificial IntelligenceThe Evolution of Personalization: From Merge Tags to AI-Powered Journeys

    The Evolution of Personalization: From Merge Tags to AI-Powered Experiences

    What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…

  • Advertising Technologyillumin: Unify Omnichannel Advertising, Programmatic, Social, and Email in One Ad Platform

    illumin: Unify Programmatic, Social, and Email in One Ad Platform

    Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…

  • E-commerce and RetailPromotion Optimization Institute 2025 State of Consumer Goods Report

    The State of the Consumer Goods Industry in 2025: A Strategic Outlook for Retailers and D2C Marketers

    The consumer goods industry is undergoing a seismic transformation. After several years of supply chain disruptions, digital upheaval, and shifting consumer priorities, 2025 marks a year where both legacy brands and digital-native challengers are resetting their strategies. For retailers, D2C brands, and online store operators, understanding the prevailing trends is not just important—it’s mission-critical. According to the 2025 Consumer Goods…

  • Customer Data PlatformsSurveys: Ways To Use Customer Feedback To Transform Business with Actionable Insights

    Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights

    Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product teams, and customer experience leaders can use to gather real-time intelligence and drive informed decisions. As businesses increasingly rely on data to tailor their messaging, optimize offerings, and personalize customer…

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