Digital Marketing
Articles Tagged digital marketing:
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Douglas KarrJun 24, 2025Planting Your Flag: How Declaring Leadership Can Transform Your Brand
A powerful and underutilized marketing strategy available to any brand is simply declaring itself the leader. Whether your company provides products, services, consulting, or content, if no one in your space has stepped up to claim market leadership, doing so…
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Douglas KarrJun 23, 2025Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is…
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Douglas KarrJun 21, 2025The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI -driven…
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Douglas KarrJun 14, 2025The Strategic Benefits of Content Marketing Across the Funnel
Content marketing has evolved from a niche tactic into a strategic pillar of modern marketing. For both B2B and B2C businesses, content has become indispensable—not only for attracting and educating prospects, but also for nurturing leads, converting buyers, and retaining…
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Douglas KarrJun 2, 2025Alison: The Free Mobile Learning App for Digital Marketers
When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive,…
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Douglas KarrMay 17, 2025How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic…
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Brian AndersonMay 13, 2025The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention
Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence ( AI) and machine learning ( ML ) across their marketing function. Gartner research , This striking disconnect between…
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Douglas KarrMay 12, 2025Organic Social Media Reach Is Dead: How to Grow Your Following in 2025
Social media platforms have evolved into highly competitive spaces where only a fraction of accounts receive meaningful visibility. Platforms like Instagram, TikTok, YouTube, and Facebook prioritize content from top-performing creators, leaving most users with very little organic exposure. This dynamic…
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Douglas KarrMay 10, 2025How Call to Action (CTA) Buttons Improve Website Conversions
A call to action ( CTA ) prompts the user to take a specific action that leads to a conversion—a purchase, a newsletter subscription, or the completion of a contact form. The effectiveness of a CTA depends not only on…









