Digital Marketing

Articles Tagged digital marketing:

  • E-commerce and RetailThe Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention

    The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention

    Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence (AI) and machine learning (ML) across their marketing function. Gartner research, This striking disconnect between aspiration and implementation reveals a fundamental misalignment in how brands approach personalization. The challenge becomes even more significant when we consider that 90-98% of…

  • Analytics & TestingDoes Video Really Boost Landing Page Conversions?

    Does Video Really Boost Landing Page Conversions? Not Always—and Here’s Why

    Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your landing page could increase conversions by a staggering 86%. The origin of this figure? An old study focused on a single case involving a learning management system—a highly specific context where video may have played…

  • Paid and Organic Search MarketingSEO vs SEM: Organic or Paid Search Strategies

    SEO vs. SEM: Choosing the Right Search Strategy for Business Growth in 2025

    When businesses start investing in digital marketing, one of the first questions they face is whether to focus on SEO or SEM. Unfortunately, the answer isn’t always straightforward. Many agencies and consultants specialize in one discipline and naturally present it as the superior choice. This often leaves business owners with a fragmented understanding, especially when they’re presented with conflicting advice.…

  • Sales and Marketing TrainingAnalyst Firms and Resources for Researching Martech Solutions

    Analyst Firms and Resources For Researching Your Next MarTech Solution

    The marketing technology (MarTech) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals, SaaS providers, and investors, selecting the right MarTech solution is a high-stakes decision. The wrong choice can drain budgets, disrupt workflows, demotivate and frustrate employees, or fail to deliver promised…

  • Paid and Organic Search MarketingAhrefs: SEO Performance Platform, Keywords, Rankings, Competitors

    Ahrefs: Track Rankings, Analyze Competitors, and Improve SEO Performance

    Marketers today are navigating a search landscape reshaped by AI overviews, real-time ranking shifts, and rising competition for every keyword. Without reliable data and tools to inform them, even the best strategies fall short. The challenge isn’t just finding information—it’s knowing what’s working for your competitors, how your content performs, and where you can gain ground. Ahrefs Ahrefs is a…

  • Social Media & Influencer MarketingB2B Social Media Strategies by Platform

    Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025

    In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo but as a multi-functional business asset that supports every stage of the enterprise growth journey. Table of ContentsStrategic Pillars of…

  • Marketing BooksThe YouTube Formula by Derral Eves

    Mastering YouTube Growth: A Deep Dive into The YouTube Formula

    YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a comprehensive guide to navigating this dynamic environment. The YouTube Algorithm Author Derrel Eves is a seasoned YouTube strategist with over…

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