Domain Authority
Articles Tagged domain authority:
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How BridgeView Marketing Built a PR Reporting Process That Connects Earned Media, Google Analytics, and LLM Visibility
Most PR agencies still deliver reports the same way they did a decade ago: a list of placements, estimated impressions, screenshots, and vague commentary about brand awareness. Stacking press hits on a bar chart and quoting monthly website visitors for…
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The 2026 Startup SEO and Digital PR Blueprint: 10 Strategies To Scale from Zero
For a startup, the domain authority gap is the single biggest barrier to SEO entry. While Google continues to move further away from simple backlink counting toward E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), accelerating the mentions…
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What is SEO? Search Engine Optimization In 2026
One area of expertise I've focused on in marketing over the last two decades is search engine optimization (SEO). I've always been a little reluctant to wear that label proudly, though... not because I'm not confident in the work, but…
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What Are The Top Organic Ranking Factors For Google in 2026?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that's written for and by people rather than content made…
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Domains, Subdomains, and SEO in 2025: A Practical Guide for Businesses and Marketers
Domain strategy is one of those decisions that feels technical on the surface but has lasting consequences for brand equity, organic visibility, and revenue. In 2025, search engines are more sophisticated than ever, yet they remain deeply reliant on historical…
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The Shrinking Economics of Getting Indexed on Google
The internet has always had a peculiar moral code when it comes to labor. Build something for free, and you are celebrated as a visionary. Volunteer your time to improve a shared resource, and you are applauded for your generosity.…
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What is Authority?
In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business's most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual…
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How To Calculate Your Organic Search Potential in 2026
Most SEO forecasting models dramatically overestimate organic growth because they begin with a flawed premise: take keyword volume, apply a legacy CTR curve, assume a top-three ranking, and produce a traffic number that looks good on a slide but has…
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Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2025
If you've been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget…
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Your Keyword Strategy Should Focus on Intent, Depth, and Authority
For many years, SEO was synonymous with keywords. Success was measured by how often a site appeared for certain phrases and how many times those words were crammed into titles, tags, and paragraphs. For a while, it seemed to work.…
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The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr , once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs…
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How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations ( PR ) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements…
