Dsp
Articles Tagged dsp:
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The 2026 Checklist: What to Look for in a High-Performance Ad Monetization Platform
If you are responsible for ad revenue in 2026, you have probably felt the friction: CPMs that refuse to grow, demand partners that behave like black boxes, and reporting that answers yesterday’s questions but not today’s. At the same time,…
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Pixel Conversion Loss is Real. Server-side Tracking Adoption is Overdue
Meta fixed its attribution problem. The open web hasn't. While CAPI adoption has reshaped how social campaigns measure conversions, mid-market agencies running programmatic are still relying on pixel-only setups that miss 30–40% of conversion data. Serhii Shchelkov, AdTech Expert at…
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Modern Technologies in Internet Marketing That Are Changing the Game
The digital marketing landscape has evolved dramatically over the past few years. What used to be a straightforward process of placing banners and buying clicks has transformed into a complex, data-driven ecosystem powered by artificial intelligence (AI), automation, and hyper-personalized…
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Knorex XPO: Reach Your Audience Everywhere with AI
In an increasingly fragmented digital landscape, marketers struggle to maintain a cohesive brand presence while jumping between siloed advertising platforms. The manual labor required to balance budgets across search, social, and programmatic channels often leads to missed opportunities, inconsistent messaging,…
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The Global Programmatic Uprising: How Emerging Markets Are Rewriting the Rules
While the U.S. debates privacy policies and third-party (3P) cookies, a more dynamic story is unfolding in São Paulo, Mumbai, and Dubai. These regions aren't playing catch-up - they're changing the game. LATAM: Innovation Born from Pressure Latin America (LATAM)…
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LDSK: The Intelligent Path to Data-Driven Retail Media and DOOH Success
Managing a network of digital screens often feels like a constant battle against rigid spreadsheets and manual updates. When your team is buried in the administrative burden of coordinating playlists across hundreds of locations, there is little room to focus…
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Kargo Commerce: Boost Your ROAS with Omnichannel Ad Tech
Marketing in a fragmented digital landscape is a constant battle for attention and attribution. Retailers often struggle to connect disparate data points between social media interactions, premium publisher views, and actual sales outcomes. When creative execution fails to resonate or…
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BidX: Grow Amazon and Walmart Marketplace Ad Sales With AI-Powered Automation
Growing a brand on modern marketplaces is no longer about simply launching ads and hoping for the best. Sellers and agencies face mounting complexity across Amazon and Walmart, fragmented reporting, rising competition, and the constant pressure to improve return on…
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illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it…
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Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers
As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand. Feedvisor Feedvisor is a solution to this complexity. Described as…
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What Is Remnant Traffic and How Can Publishers Monetize It?
In digital publishing, not all traffic is created equal. While premium traffic—visitors from targeted campaigns or loyal repeat users—often drive the most revenue, a significant portion of a publisher’s audience falls into a less lucrative category: remnant traffic . Understanding…
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Reconsidering The Open Web For Your Next Ad Campaign
The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant…
