Ecommerce
Articles Tagged ecommerce:
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How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I'm an avid online shopper and am often surprised at all the things that I buy that I didn't really need but it was just too cool or too good a deal to…
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“Art of War” Military Strategies are the Next Way to Seize the Market
Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their…
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6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page
We've shared statistics on why people unsubscribe from your marketing emails or newsletters . Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of…
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OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and - ultimately - to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness,…
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The Ultimate Guide: How to Sell on Amazon
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance…
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The Impact of Secure Payment Solutions on Online Shopping
When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire - whether or not the user needs or wants the item that's being sold online. Price - whether or not the…
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Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and…
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The Impact of Custom Packaging on Your E-commerce Sales
One of the first packages that I ever opened that was special was the first MacBook Pro that I purchased. It felt like an unveiling as I opened the suitcase-style box with the laptop and accessories beautifully fitted within. It…
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Ecommerce Personalization Solutions Require These 4 Strategies
When marketers discuss e-commerce personalization , they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features - like…
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Google Launches Shopping Insights… and it’s Awesome!
One of the large businesses that we worked with had an issue that's really common throughout most national businesses. As marketers, we tend to focus on our business as if there were no geographic boundaries or changes over time -…