Email Marketing
Articles Tagged Email Marketing:
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The 10 Elements For Highly Effective, Engaging Email Message Copy
While email has advanced a little bit in the last couple of decades with HTML, responsive design, and some other elements, the driving force behind an effective email is still the message copy that you write. I’m often disappointed in the emails I receive from companies where I have no idea who they are, why they emailed me, nor what…
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Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was…
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Local Marketing Strategies for Multi-Location Businesses
Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…
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Cheetah Digital: How to Engage Customers In The Trust Economy
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…
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Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…
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Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…
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The Best Tools for WooCommerce Email Marketing
WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully functional e-commerce store! However, you need more than a robust eCommerce store to get and retain customers. You need a…
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10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…
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Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
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Jeeng: 3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue
As consumers have moved increasingly to online news consumption and have many more options available, print publishers have seen their revenue plummet. For many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct-selling…
