Email Marketing

Articles Tagged Email Marketing:

  • Build Or Buy Your Next Marketing Platform

    10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)

    Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…

  • Freshsales: All-in-one Sales CRM Platform

    Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform

    Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…

  • Jeeng: Publisher Monetization in Email

    Jeeng: 3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue

    As consumers have moved increasingly to online news consumption and have many more options available, print publishers have seen their revenue plummet. For many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct-selling…

  • Email List Subscriber Retention Analysis (Google Spreadsheet, Excel)

    Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets

    People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included!

  • vidREACH: B2B Video Email and Messaging Platform

    vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging

    In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…

  • Email Marketing Statistics

    Email Marketing Statistics

    Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…

  • Leads

    Maximize Your Inbound Marketing with this Lead Generation Checklist

    We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the…

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