Email Marketing
Articles Tagged Email Marketing:
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The Best Tools for WooCommerce Email Marketing
WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully…
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10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure . There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires…
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Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working.…
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Jeeng: 3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue
As consumers have moved increasingly to online news consumption and have many more options available, print publishers have seen their revenue plummet. For many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly…
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Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
Subscriber retention has its roots in the newspaper industry. Several years ago, I worked for a Database Marketing company specializing in Newspaper Subscription Analytics. One of the KPIs for segmenting and marketing to subscription prospects was their ability to retain…
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What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API , it’s promoted as a marketing automation solution. In my opinion, this isn't…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today's digital age, where inboxes are flooded with generic emails, it's getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive…
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Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right…
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Email Marketing Statistics
Email continues to lead the nurturing and retention strategy of virtually every business online. It's affordable, it's easy to implement, it's measurable, and it's effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of…
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Boost Your Conversions by Combating These 5 Conversion Killers
If there's one company online that gets to monitor and measure conversion rates across any variable, it's the folks at Formstack ! We've been friends, fans, and affiliates of the team for years, and it doesn't hurt that they're right…
