Email Marketing
Articles Tagged Email Marketing:
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Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included!
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What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…
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Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right tools. That’s where an intuitive platform can make all the difference. Campaign Monitor Campaign Monitor simplifies email marketing with its…
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Email Marketing Statistics
Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…
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Boost Your Conversions by Combating These 5 Conversion Killers
If there’s one company online that gets to monitor and measure conversion rates across any variable, it’s the folks at Formstack! We’ve been friends, fans, and affiliates of the team for years, and it doesn’t hurt that they’re right here in Indianapolis! This newest data and infographic from Formstack points to 5 issues that may be severely hurting your conversion…
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Maximize Your Inbound Marketing with this Lead Generation Checklist
We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…
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ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform
With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…
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You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails
It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us for so long, the email user experience has evolved little since the first message was sent in 1971. Sure, we…
