Engagement
Articles Tagged engagement:
-
Content Marketing
The Case for Branding in Distributed Media: Strengthening Your Content’s Impact
Content is king, but how can businesses ensure their valuable content reigns supreme? The answer lies in strategic branding. Whether it’s an eye-catching infographic, a compelling blog post, or a captivating video, branding your shared media can elevate its impact and deliver many benefits. Pros of Branding Establish Ownership: In a world where content is easily shared and repurposed, branding…
-
Content Marketing
Why Marketers Must Prioritize Accessibility in Every Aspect of Their Campaigns: A Focus on Branding and Design
Marketers need to think about accessibility throughout their campaigns, especially when it comes to branding and design. Embedded in our ethos at Ratkaj Designs is the idea that there is power in design. In an ever-changing landscape, we now see more clients shifting towards a mission-first mentality. However, a lot of brands and marketers forget about accessibility as they are…
-
Social Media & Influencer Marketing
How to Measure the Impact of Social Media By Marketing Strategy
Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social media efforts. This comprehensive guide will explore various strategies for measuring social media impact, including acquisition, purchase, awareness, nurturing, community building, and influencer marketing. Table of ContentsAwareness Strategy MeasurementAcquisition Strategy MeasurementPurchase Strategy…
-
Artificial Intelligence
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…
-
Content Marketing
Lucihub: Harnessing the Power of Video Content Creation for Business Engagement
Businesses constantly seek innovative methods to capture attention and forge meaningful connections with their audiences. Video content creation has become a particularly powerful tool, revolutionizing communication strategies across various industries. Video content creation is now emerging as the leading trend in business growth, and the demand will continue to increase. Whether through social media, websites, or marketing campaigns, integrating video…
-
Social Media & Influencer Marketing
Why A Social Media Hire Is Not Entry-Level
Social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, managing social media effectively requires more than just posting content regularly. It demands a deep understanding of each platform’s unique characteristics, algorithms, and best practices. I’ve seen a dramatic increase in companies that have abandoned a robust social media…
-
Social Media & Influencer Marketing
Mastering X’s Algorithm: A Guide for Brands to Drive Awareness, Followers, and Conversions in 2024
Understanding and leveraging the algorithms that power platforms like X (formerly Twitter) is crucial for brands looking to maximize their online presence. X’s recommendation algorithm curates the content users see on their For You timeline, making it a powerful tool for brands to reach their target audience. This article will dive into X’s open-sourced algorithm, exploring its inner workings and…
-
Email Marketing & Automation
Mailtimer: Boost Your Email Conversions with Eye-Catching Countdown Timers
Marketers face the constant challenge of capturing their audience’s attention and driving conversions. With countless emails flooding inboxes daily, finding ways to stand out and encourage recipients to take action is crucial. Creating a sense of urgency for an email subscriber to take action effectively increases email click-through rates (CTR) and conversions (CR). And there’s no more effective element for…
-
Social Media & Influencer Marketing
The Importance of Intent and Placement With Reach
Reach is often a metric that attracts marketers because they strive to reach as many people as possible, hoping to maximize their brand’s exposure and potential customer base. However, focusing solely on reach can be misleading, as it fails to consider two crucial factors: placement and intent. Let’s explore the significance of these factors and how they impact the effectiveness…
-
Advertising Technology
Cutting Through the Ad Clutter: Permissioned Data is the Goldmine for Reaching Gen Z
In this digital age, the marketing landscape is a battlefield. Brands constantly bombard consumers with ads on any platform they are active on, leading to a phenomenon known as digital overload. Gen Z, the first generation to grow up entirely in the digital age, is particularly resistant to traditional advertising. Permissioned Data Permissioned data is, by definition, personal information that…
