Facebook’s Latest Features Help SMBs Survive COVID-19

Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support.  Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform – the latest initiative from the company, helping businesses with limited budgets maximize their marketing efforts

GoSite: An All-In-One Platform for Small Businesses To Go Digital

Integrations aren’t particularly easy between the services your small businesses need and the platforms that are available. For internal automation and seamless customer experience to work well can be out of budget for most small businesses. Small businesses need functionality that spans most platforms: Website – a clean website that’s optimized for local search. Messenger – the ability to effectively and easily communicate in real-time with prospects. Booking – self-service scheduling with cancelation, reminders, and

Apple iOS 14: Data Privacy and the IDFA Armageddon

At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a

Facebook Has Destroyed Respectful and Open Dialogue… and I’m Done

This has been a difficult few months for our nation. The elections, COVID-19, and the horrific murder of George Floyd all have literally brought our nation to its knees. I don’t want anyone to believe this is a boo-hoo article. If we’ve had the pleasure of tangling together online, you know that I treated it like a blood sport. From a young age of living in a home split by religion and political leanings, I

Things to Know to Get Started with Duplicating a Saved Audience on Facebook

There are instances when you want to target a completely new audience with your Facebook marketing efforts. However, it’s not uncommon for many of your audiences to overlap in key ways.  For instance, perhaps you created a Custom Audience with certain key interests and demographic features. With that audience, perhaps you were targeting a specific region. Being able to duplicate that saved audience might be very helpful if you ever launched a new marketing campaign