Agorapulse: Social Media Management Made Simple

Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and

JustControl.it: Automate Attribution Data Collection Across Channels

Digital marketing is driven by a need for greater customization: new data sources, fresh combinations of partnerships, ever-changing rates, sophisticated UA scenarios, etc. As for the future of our industry, it promises to be even more challenging and granular. That is why successful and aspiring professionals need workable leverage to deal with complicated situations and complex pictures. However, a lot of existing tools still offer an outdated ‘one-size-fits-all’ approach. Within this first framework, all the

Facebook Shops: Why Small Businesses Need To Get Onboard

For small businesses in the retail world, the impact of Covid-19 has been especially hard on those who were unable to sell online while their physical stores were closed. One in three specialty independent retailers doesn’t have an ecommerce-enabled website, but does Facebook Shops offer a simple solution for small businesses to get selling online? Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and influence goes without saying and there’s more than

Facebook’s Latest Features Help SMBs Survive COVID-19

Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support.  Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform – the latest initiative from the company, helping businesses with limited budgets maximize their marketing efforts

GoSite: An All-In-One Platform for Small Businesses To Go Digital

Integrations aren’t particularly easy between the services your small businesses need and the platforms that are available. For internal automation and seamless customer experience to work well can be out of budget for most small businesses. Small businesses need functionality that spans most platforms: Website – a clean website that’s optimized for local search. Messenger – the ability to effectively and easily communicate in real-time with prospects. Booking – self-service scheduling with cancelation, reminders, and