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Douglas KarrOct 16, 2023The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends
Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons,…
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Douglas KarrOct 14, 2023Bardeen: Harness AI to Build Scalable No-Code Workflows for Data Extraction and Outreach
As a sales or marketing professional, you know that efficiency and automation can be the keys to unlocking success. Bardeen , a cutting-edge AI platform, is here to help you harness the power of automation and take your marketing strategies…
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Douglas KarrOct 10, 2023A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)
Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators…
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Douglas KarrSep 25, 2023Build Easy Social Media Shortcut URLs to Your Site with .htaccess
Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We've even modified our redirect code to append UTM campaign query strings automatically on any…
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Ann SmartySep 12, 2023Four Sources for Finding New B2B Sales
There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do…
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Tom SianiSep 7, 2023How Social Networks Influence Our Lives
Social media platforms have become the heartbeat of our interconnected world. Billions of individuals spanning diverse backgrounds and age groups, have embraced these platforms as integral parts of their lives. Here are updated 2023 statistics on the average person and…
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Douglas KarrSep 5, 2023What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business ( B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel's reach . Whenever I'm speaking with clients about the channels they utilize or don't utilize, it's essential to understand the motivation…
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Ann SmartyAug 12, 2023Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”
Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your…
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Douglas KarrJul 24, 2023The Best Social Sharing Button Plugin for WordPress
One of our clients called this morning and mentioned that whenever they attempted to write a Facebook update and share a link to their site, the update didn't show the social sharing image we'd provided. I did some tests this…
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Peter IbarraJun 22, 2023The Downfall of Data Management Platforms (DMPs)
We're in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say…









