Articles Tagged Facebook:
-
Content Marketing
Internet Usage Statistics 2021: The Data Never Sleeps 8.0
In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there, one thing is certain: the influence of data consumption in our modern digital environment has undoubtedly increased as we are…
-
Advertising Technology
The History of Digital Advertising
Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have reshaped how brands interact with their audiences. From the first banner ads to the sophisticated targeted campaigns of today, digital…
-
Content Marketing
10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association, led by Karl Ahlrichs. For public speakers, it’s critical to have an excellent web presence, and most attendees were surprised to find huge gaps in their strategy. Most of this is because the industry has changed considerably… and most agencies haven’t kept up. If you…
-
E-commerce and Retail
Onollo: Social Media Management for Ecommerce
My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36…
-
Advertising Technology
Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…
-
Social Media & Influencer Marketing
What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…
-
Social Media & Influencer Marketing
The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts to revenue, customer acquisition, or long-term growth. Understanding the roadblocks is essential to overcoming them. Table of ContentsInability to Connect…
-
Advertising Technology
Lessons Learned: Social Media Platforms and Blockchain Mass Adoption
The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people’s privacy constantly. It is a fact. A fact that has attracted massive public outcry in the last few years. Just last year itself, Facebook came under heavy fire for misusing the personal…
-
Content Marketing
Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…
-
Content Marketing
Social Web Suite: A Social Media Management Platform Built for WordPress Publishers
If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social…
