Waze Local: Let Waze Drivers See Your Business When They Are Around

Every time I get into my car, the first thing I do is connect my phone and open the Waze app. It surpasses all the features of Google (who owns it) and won’t get you lost like Apple… all while crowdsourcing hazards and traffic along the way. If you’ve got a heavy foot and find yourself getting tickets, it’s extremely helpful as you can both report and see reported speed traps. The police despise Waze.

Fascinating Insight on How Location-Based Intelligence is Helping Automobile Marketing

A few years ago, I attended training at the recommendation of my friend Doug Theis on networking. Doug is the best networker I know so I knew attending would pay off… and it did. What I learned was that many people make the mistake of putting a value on the direct connection, rather than the indirect connection. For example, I could go out and try to meet every marketing technology company to see if they

2008: The Year of Micro

This was an exciting year in online technology. If you look at it from a 10,000 foot view, humans are really still blazing a trail on how to utilize this relatively new medium, the Internet. Perhaps it’s obvious but I believe 2008 is really the year that applications and strategies go Micro. The evolution of the social web (Web 2.0) is now moving rapidly into new, targeted territory. The massive, one-fits-all solution will be evolving