Articles Tagged google:
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Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging…
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The History Of Marketing
The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket , which meant a marketplace or a place where goods were bought and sold. Over time, the…
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Cultivating Trust: What Impacts the Credibility of Your Website?
In our digitally driven world, establishing and maintaining website credibility is the cornerstone of your online presence and the foundation upon which you build your brand. So, it's imperative to understand what impacts a site's credibility. B2B buyers are 57% to…
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How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems ( CMS ) are nowhere as robust as Google's engine when it comes to providing great results. Instead of using the internal search on sites that I'm trying to find information on, I…
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How to Implement Your Chatbot Strategy
Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI -powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively.…
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The Foundations Of An Effective Local Marketing Strategy
We're working with a SaaS provider that builds auto dealer websites . As they're speaking to prospective dealerships, we have been analyzing their prospects' online marketing presence to help them understand the gaps in their digital marketing strategy and how switching…
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How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet,…
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How to Synchronize Calendars From Two or More Google Workspace Accounts
With my publication and consulting firm, I have an issue where I'm operating two Google Workspace accounts and now have two calendars to manage. While I could share and see each calendar on the other, I also need to show…
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Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023
While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It's essential to…
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The Downfall of Data Management Platforms (DMPs)
We're in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say…
