Articles Tagged google:
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Cultivating Trust: What Impacts the Credibility of Your Website?
In our digitally driven world, establishing and maintaining website credibility is the cornerstone of your online presence and the foundation upon which you build your brand. So, it’s imperative to understand what impacts a site’s credibility. B2B buyers are 57% to 70% through their buying research before contacting sales. And 9 out of 10 buyers emphasize that online content significantly impacts purchasing…
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How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems (CMS) are nowhere as robust as Google’s engine when it comes to providing great results. Instead of using the internal search on sites that I’m trying to find information on, I often utilize Google’s ability to just search a single domain. Just type site: and the domain you wish to search along with…
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How to Implement Your Chatbot Strategy
Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI-powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The initial wave of chatbot implementations was often costly in terms of manpower and resources.…
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The Foundations Of An Effective Local Marketing Strategy
We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…
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How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…
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How to Synchronize Calendars From Two or More Google Workspace Accounts
With my publication and consulting firm, I have an issue where I’m operating two Google Workspace accounts and now have two calendars to manage. While I could share and see each calendar on the other, I also need to show times from each calendar as busy. I searched for any solution… and the only way I could do it was…
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Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023
While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities,…
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The Downfall of Data Management Platforms (DMPs)
We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…
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Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…
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How Trusted Brands Leverage Content and Search Marketing Technology to Reach People First
Search engine optimization (SEO) has long been a trusted and bankable part of most (if not all) successful marketing campaigns. But as the industry evolves, the gap between the what of SEO and the how seems to be widening. Many people understand the importance of SEO and even the basic mechanics — use the right tools to find the right…
