Articles Tagged google:
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Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID ( MAID ) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google…
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How Trusted Brands Leverage Content and Search Marketing Technology to Reach People First
Search engine optimization ( SEO ) has long been a trusted and bankable part of most (if not all) successful marketing campaigns. But as the industry evolves, the gap between the what of SEO and the how seems to be…
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What Is The Average Click-Through Rate By SERP Rank In 2023?
Search Engine Results Pages ( SERPs ) are the dynamic output of a search engine's query or search term input. In a dynamic shift from traditional pagination, search engines have now adopted an infinite scroll format where users no longer…
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How To Avoid Getting Held Hostage by Marketing and Advertising Agencies
Starting my agency was an eye-opener into how business is done... and it's often not very pretty. I don't want this post to be an agency-bashing post since I empathize with many agencies and the difficult decisions they have to…
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NiceJob: Collect Reviews and Referrals From Customers to Grow Your Business With Social Proof
Building trust and establishing a strong reputation among potential customers is a challenge faced by many businesses. Without a substantial number of reviews and recommendations, businesses may struggle to gain credibility and attract new customers. In today's digital age, online…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you're not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly .…
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How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max ( PMax ) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels,…
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4 Lessons We Learned From Developing a Sports Betting SEO Strategy
Search engine optimization ( SEO ) is absolutely essential to the success of online-driven businesses in every industry, and that includes the world of sports betting. We've learned a lot about SEO through the process of building our affiliate platform…
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Three Reasons To Think About SEO In Terms of Topics, Not Keywords
In search engine optimization ( SEO ), it's common knowledge that keywords are essential. However, topics can often be even more critical in driving traffic and achieving SEO goals. To understand this better, we must first define both keywords and …
