Google

Articles Tagged google:

  • Search Engine Results Page Click-Through Rate by Rank (SERP CTR)

    What Is The Average Click-Through Rate By SERP Rank In 2023?

    Search Engine Results Pages (SERPs) are the dynamic output of a search engine’s query or search term input. In a dynamic shift from traditional pagination, search engines have now adopted an infinite scroll format where users no longer browse through multiple numbered pages. Instead, they encounter a seamless flow of results loading as they scroll down. Before the change, heatmaps…

  • Held Hostage By Marketing or Advertising Agency

    How To Avoid Getting Held Hostage by Marketing and Advertising Agencies

    Starting my agency was an eye-opener into how business is done… and it’s often not very pretty. I don’t want this post to be an agency-bashing post since I empathize with many agencies and the difficult decisions they have to make. When I started, I was idealistic that I didn’t want to be that agency – one of those agencies…

  • NiceJob: Collect Online Reviews and Referrals

    NiceJob: Collect Reviews and Referrals From Customers to Grow Your Business With Social Proof

    Building trust and establishing a strong reputation among potential customers is a challenge faced by many businesses. Without a substantial number of reviews and recommendations, businesses may struggle to gain credibility and attract new customers. In today’s digital age, online reviews and word-of-mouth referrals play a critical role in shaping consumer purchasing decisions, making it vital for businesses to proactively…

  • How To Set Up Google Workspace Appointment Scheduling

    How to Set Up Appointment Scheduling With Your Google Workspace Account

    One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you’re not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly. While we really liked Calendly, it’s just a matter of not wasting money when we can get the same functionality with…

  • Google Performance Max (PMax) Ad Campaign Type

    How to Maximize the Impact of Google’s Performance Max (PMax) Features

    Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max (PMax) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels, including YouTube, Search, and Discover. It allows advertisers to access new inventory, formats, and audiences. Key features of Performance Max campaigns include:…

  • SEO Topics Versus Keywords

    Three Reasons To Think About SEO In Terms of Topics, Not Keywords

    In search engine optimization (SEO), it’s common knowledge that keywords are essential. However, topics can often be even more critical in driving traffic and achieving SEO goals. To understand this better, we must first define both keywords and topics. Keywords are the words that people use when searching for something online. They can be exact matches, broad matches, or phrases that match, and…

  • AI-Driven SEO Is More Effective and Less Expensive Than Traditional SEO

    Alli AI: AI-driven SEO is More Effective and Less Expensive than Traditional SEO

    Back in 2012, I had written that SEO was dead. I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop wasting all of their time backlinking and scheming and… instead… focus on the quality of the content and optimizing conversion rates.…

  • Reasons Why AI Writing Tools Need Humans

    Two Critical Marketing Reasons Why AI Writers Like ChatGPT Still Need Humans

    With the rise of ChatGPT and other AI writing tools, we won’t need writers or marketers.  That’s what some people are saying, and they’re dead wrong.  AI writing has made waves in the content marketing world. It holds a lot of promise for streamlining various SEO writing tasks. On the extreme end, some believe that it can replace writers and…

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