Google Workspace
Articles Tagged google workspace:
- Content Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
- Customer Data Platforms
Capsule: Customer Relationship Management and Sales Pipelines Made Simple
Over the years, I’ve implemented, integrated, used, and optimized many customer relationship management (CRM) platforms for my companies and clients. Prospects and clients often ask us what the best CRM platform is on the market. There is no best. In my opinion, a CRM with a great return on investment has three factors that impact its effectiveness: Process Alignment –…
- Customer Data Platforms
Snov.io: A Complete Platform For Email Prospecting And Cold Outreach
There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…
- Analytics & Testing
GRIN: Manage Your E-commerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time. What is Creator Management? Creator management…
- Sales and Marketing Training
How to Protect Your Business from the Growing Threat of Invoice Fraud in the Martech Era
The average enterprise uses well over 100 tools across its stack—each one potentially requiring a license, subscription, or recurring service contract. Combine this sprawling martech ecosystem with decentralized teams, automated accounting systems, and often fragmented procurement workflows, and you have the perfect breeding ground for a growing threat: fraudulent invoicing scams. These scams are no longer limited to crude phishing…
- Content Marketing
YaySMTP: Send Email Via SMTP In WordPress With Google Workspace and Two-Factor Authentication
I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful about security so the combination of different passwords for every site, using Apple Keychain as a password repository, and enabling 2FA on every service is a must. If you’re running…
- Sales Enablement, Automation, and Performance
Calendly: How To Embed A Scheduling Popup or Embedded Calendar In Your Website or WordPress Site
A few weeks ago, I was on a site and noticed when I clicked a link to schedule an appointment with them that I wasn’t brought to a destination site; there was a widget that published the Calendly scheduler directly in a popup window. This is a great tool… keeping someone on your site is a much better experience than…
- Email Marketing & Automation
How To Launch A Successful Email Signature Marketing (ESM) Campaign
If you’re working for a company with more than one employee, there’s an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention initiatives but doing it in a manner that’s not intrusive. Your employees are writing and sending countless emails every single day to hundreds, if not thousands, of recipients. The real…
- Content Marketing
10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association, led by Karl Ahlrichs. For public speakers, it’s critical to have an excellent web presence, and most attendees were surprised to find huge gaps in their strategy. Most of this is because the industry has changed considerably… and most agencies haven’t kept up. If you…
- Customer Data Platforms
Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM
Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though,…
