Inbox Placement

Inbox placement refers to the successful delivery of emails directly into a recipient’s primary inbox, bypassing spam or junk folders. High inbox placement ensures that marketing campaigns, transactional messages, and essential communications reach their intended audience effectively.

Deliverability monitoring platforms play a key role in testing and optimizing inbox placement by sending emails to a seed list spread across various internet service providers (ISPs) and analyzing whether or not the emails were sent to the inbox or routed to the junk or spam folder.

Articles Tagged inbox placement:

  • Email List Cleaning Services

    Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs

    Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could coordinate if they wanted to, they don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers…

  • Boxward: Email Warmup Solution

    Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails

    While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…

  • What is Email Authentication? SPF, DKIM, and DMARC Explained

    What is Email Authentication? SPF, DKIM, and DMARC Explained

    When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because the permission of email is on the wrong side of the equation. If internet service providers (ISPs) wish to guard…

  • What Is An IP Address Reputation?

    What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

    Your organization’s IP score, or IP reputation, is highly important when sending emails and launching email marketing campaigns. Also known as a sender score, the IP reputation affects email deliverability, which is fundamental for a successful email campaign and communication. In this article, we examine IP scores in greater detail and examine how to maintain a strong IP reputation.  What Is…

  • InboxAware Email Deliverability, Inbox Placement Monitoring, Reputation Management

    InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring

    Delivering emails to the inbox is frustrating for legitimate businesses as spammers continue to abuse and damage the industry. Because sending emails is so easy and inexpensive, spammers can jump from ESP to ESP or even script their emails from server to server. Internet service providers (ISPs) have been forced to authenticate senders, build reputations on sending IP addresses and…

  • How to choose an email service provider (ESP)

    How to Choose an Email Service Provider (ESP)

    This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…

  • email marketing myths

    The Top 15 Email Marketing Myths You Need to Know

    Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted and debunked them with logical rationales in our “Email Marketing Myth Busting” Infographic. The…

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