Inbox Placement
Inbox placement refers to the successful delivery of emails directly into a recipient’s primary inbox, bypassing spam or junk folders. High inbox placement ensures that marketing campaigns, transactional messages, and essential communications reach their intended audience effectively.
Deliverability monitoring platforms play a key role in testing and optimizing inbox placement by sending emails to a seed list spread across various internet service providers (ISPs) and analyzing whether or not the emails were sent to the inbox or routed to the junk or spam folder.
Articles Tagged inbox placement:
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6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives back $42 for each $1 spent on campaigns . This means…
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Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs
Email marketing is a blood sport. In the last 20 years, the only thing that's changed with email is that good email senders continue to get punished more and more by email service providers . While ISPs and ESPs could…
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Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform.…
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Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it's still a ridiculous technology that requires good senders to jump through loops and still enables…
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What is Email Authentication? SPF, DKIM, and DMARC Explained
When we work with large email senders or migrate them to a new email service provider ( ESP ), email deliverability is paramount in researching the performance of their email marketing efforts. I've criticized the industry before (and I continue…
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What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?
Your organization's IP score, or IP reputation, is highly important when sending emails and launching email marketing campaigns. Also known as a sender score, the IP reputation affects email deliverability, which is fundamental for a successful email campaign and communication. In…
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InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring
Delivering emails to the inbox is frustrating for legitimate businesses as spammers continue to abuse and damage the industry. Because sending emails is so easy and inexpensive, spammers can jump from ESP to ESP or even script their emails from…
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How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider ( ESP ) and building its email system internally. I would have said no if you asked me a decade ago if that were a…
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The Top 15 Email Marketing Myths You Need to Know
Last year, we shared an amazing infographic that provided 7 email marketing myths . In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This…
