Influencer Marketing

Articles Tagged influencer marketing:

  • Future of B2B Influencer Marketing

    B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?

    As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…

  • Ecommerce Influencer Marketing Creator Management Platform

    GRIN: Manage Your E-commerce Influencer Marketing In This End-To-End Creator Management Platform

    The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time. What is Creator Management? Creator management…

  • PANOLY: Social Media Video Planner, Manager, and Calendar

    PLANOLY: Meeting The Planning Needs of Social Video Managers

    Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and…

  • How To Find Influencers

    10 Ways To Find The Perfect Influencers For Your Brand

    As a business, you know that influencer marketing is an important part of your marketing strategy. After all, 92% of consumers trust earned media more than any other form of advertising, and influencer marketing can deliver as much as 11x higher ROI than traditional forms of digital marketing. But with so many options out there, it can be hard to figure out how to…

  • Influencer Marketing Research Tools

    8 Tools For Influencer Marketing Research Relevant To Your Niche

    The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO,…

  • Instagram Influencer Marketing Platform

    Are You Doing Instagram Marketing Wrong? Focus on Authenticity!

    According to the network itself, Instagram has more than 1 billion active users at the moment, and that number will undoubtedly keep growing.  More than 71% of the Americans age 18 to 29 were using Instagram in 2021. For ages 30 to 49, 48% of Americans were using Instagram. In all, over 40% of Americans state that they’re using Instagram.…

  • Examples of AI Tools in Marketing

    6 Examples Of Marketing Tools Using Artificial Intelligence (AI)

    Artificial intelligence (AI) is quickly becoming one of the most popular marketing buzzwords. And for good reason – AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing brand visibility, AI can be used for a number of different tasks, including influencer marketing, content creation, social media management, lead generation,…

  • Successful Affiliate Marketing Strategies

    7 Strategies Successful Affiliate Marketers Use To Drive Revenue To The Brands They Promote

    Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for producing revenue online? It is used by almost every company and, hence, is a great way for influencers and publishers…

  • TikTok B2B Marketing Strategies

    How To Use TikTok For B2B Marketing

    TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more…

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