Influencer Marketing
Articles Tagged influencer marketing:
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Content Marketing
PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and…
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Content Marketing
10 Ways To Find The Perfect Influencers For Your Brand
As a business, you know that influencer marketing is an important part of your marketing strategy. After all, 92% of consumers trust earned media more than any other form of advertising, and influencer marketing can deliver as much as 11x higher ROI than traditional forms of digital marketing. But with so many options out there, it can be hard to figure out how to…
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Social Media & Influencer Marketing
8 Tools For Influencer Marketing Research Relevant To Your Niche
The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO,…
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Social Media & Influencer Marketing
Are You Doing Instagram Marketing Wrong? Focus on Authenticity!
According to the network itself, Instagram has more than 1 billion active users at the moment, and that number will undoubtedly keep growing. More than 71% of the Americans age 18 to 29 were using Instagram in 2021. For ages 30 to 49, 48% of Americans were using Instagram. In all, over 40% of Americans state that they’re using Instagram.…
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Artificial Intelligence
6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence (AI) is quickly becoming one of the most popular marketing buzzwords. And for good reason – AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing brand visibility, AI can be used for a number of different tasks, including influencer marketing, content creation, social media management, lead generation,…
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Advertising Technology
7 Strategies Successful Affiliate Marketers Use To Drive Revenue To The Brands They Promote
Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for producing revenue online? It is used by almost every company and, hence, is a great way for influencers and publishers…
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Advertising Technology
How To Use TikTok For B2B Marketing
TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more…
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Social Media & Influencer Marketing
The Past, Present, and Future of the Influencer Marketing Landscape
The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity. With the rise of social ecommerce, redistribution of advertising spend to…
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Sales Enablement, Automation, and Performance
B2B Content Marketing Statistics
Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be…
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Advertising Technology
Three Models For Travel Industry Advertising: CPA, PPC, and CPM
If you want to succeed in a highly competitive industry like travel, you need to choose an advertising strategy that is aligned with your business’ goals and priorities. Fortunately, there are a lot of strategies on how to promote your brand online. We decided to compare the most popular of them and evaluate their pros and cons. To be honest,…
