Infographic
Articles Tagged infographic:
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Paid and Organic Search Marketing
SERP: A Visual Look at Google’s Search Engine Results Page Boxes, Cards, Snippets, and Panels in 2024
The evolution of the Search Engine Results Page (SERP) over the years reflects Google’s commitment to improving user experience and delivering relevant information more efficiently. Initially, SERPs were simple, consisting mostly of plain text links and minimal additional features. Over time, as the internet grew and user behavior changed, Google began to introduce new features like Knowledge Graphs, Rich Snippets,…
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Analytics & Testing
Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)
We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and…
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Sales and Marketing Training
What Does A Digital Marketer Do?
Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…
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E-commerce and Retail
How To Start A Dropshipping Business
These last few years have been very exciting for entrepreneurs or companies looking to build an e-commerce business. A decade ago, launching an e-commerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automation, integrating a shipping provider, and bringing in your logistics platform to move a product from sale to delivery took months…
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Marketing Tools
Optimizing Security and Productivity in Marketing Teams: Best Practices in Password Management
One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and password credentials are lost, forgotten, or even left with an employee or contractor leaving the brand. I’m thankful that most…
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Mobile Marketing, Messaging, and Apps
Mobile vs Desktop (vs Tablet) Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption: While both smartphones and desktops are used for media consumption, smartphones lead in personal media consumption, whereas desktops are preferred for business-related media consumption. E-commerce:…
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Social Media & Influencer Marketing
Measuring the ROI of Social Media: Insights and Approaches
If you asked me a decade ago whether or not companies should invest in social media marketing, I would have resoundingly stated yes. When social media first skyrocketed in popularity, there weren’t complex algorithms and aggressive advertising programs on the platforms. Social media was an equalizer between competitors with massive budgets and small businesses that served their clients well. Social…
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Advertising Technology
Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…
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Social Media & Influencer Marketing
A Guide to Monitoring, Managing, and Repairing Your Online Reputation
Managing your online reputation is crucial for personal reputation, brand reputation, and a brand’s employee perceptions. Ignoring online reputation can lead to missed business and career opportunities due to negative perceptions, impacting personal and professional relationships. 78% of survey recipients said they believe it is very important to look up information about people and/or businesses online before deciding to interact…
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Customer Data Platforms
What Are Buyer Personas? Why Do You Need Them? And How Do You Create Them?
While marketers often work to produce content that differentiates them and describes the benefits of their products and services, they often miss the mark on producing content for each type of person buying their product or service. For instance, if your prospect seeks a new hosting service, a marketer focused on search and conversions may prioritize performance, while the IT…
