Articles Tagged instagram:
-
Social Media & Influencer Marketing
ShortStack: How To Create a #Hashtag Contest on Social Media
If you’re searching for a strategy that can expand your brand’s reach, spark active engagement, and enrich your user-generated content (UGC), a hashtag contest might be the tool you’ve been seeking. UGC is an often-underestimated goldmine in the world of digital marketing. It refers to any form of content — text, videos, images, reviews, etc., created by people rather than…
-
Customer Data Platforms
The Downfall of Data Management Platforms (DMPs)
We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…
-
Artificial Intelligence
Albato: Build, Automate, And Enhance Your Sales and Martech Stacks With AI-Driven No-Code Integrations
As platforms become more complex and marketing teams continue to shrink, your only choice is to automate as much as possible so that your teams can focus on developing creative solutions to acquire, upsell, and retain your customers. Automation is a critical stage in a business’s digital transformation. Automation is essential to teams – especially those who are feeling the…
-
Social Media & Influencer Marketing
4 Ways You Can Use User-Generated Content to Foster Brand Loyalty
A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…
-
Social Media & Influencer Marketing
Should You Automate Publishing The Same Content Across Your Social Media Profiles?
When the Twitter algorithms were recently open-sourced, one interesting finding was that Twitter profiles that automated their social media publishing weren’t provided the same level of visibility as native posts. I was a bit disappointed with this. I have a personal Twitter profile where I engage personally with other Twitter accounts but Martech Zone’s Twitter account is a place where folks…
-
Advertising Technology
How To Get The Most From META’s Special Ad Category
With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category. This article will discuss the limitations and benefits of using this…
-
Social Media & Influencer Marketing
How Small Businesses Can Go Viral Without a Social Media Team, Law By Mike Explains
Regardless of the industry, most companies understand that viral content provides a unique path to gaining new customers and making more money. The great secret, however, is figuring out how a business or solopreneur can create viral content — especially if they don’t have a dedicated social media team. When I first set out to draw attention to my law…
-
Paid and Organic Search Marketing
Optimizing Your Marketing Videos for Maximum Search Engine Impact
Video marketing is one of the best methods for marketing products and services. When done correctly, it can draw in potential customers from around the world. Given that video marketing SEO is constantly evolving, it is more important now than ever to keep up with trends to ensure you can reach the widest audience possible. Implementing an effective video marketing…
-
Paid and Organic Search Marketing
Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors who are more accessible and responsive online. Uberall Uberall provides an AI-powered multi-location marketing platform that simplifies location-based digital marketing.…
-
Analytics & Testing
6 Steps to Find the Right Acquisition Channels for Scalable Growth
Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert the average consumer into a loyal customer. That much hasn’t changed. What has changed, however, is the number of acquisition…
