Lead Generation
Articles Tagged lead generation:
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How to Build a YouTube Strategy That Generates Real Revenue for Your Business in 2025
If you’re a business owner, you don’t want views for the sake of views. You want visibility that converts —views that grow your brand, leads that grow your list, and content that closes deals. That’s exactly what a real YouTube…
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t…
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Why Businesses Purchase B2B and B2C Lists (And Why That’s Not a Bad Thing)
When a colleague posed a seemingly innocuous question on X... Where do you purchase accurate business lists? She was not met with helpful suggestions but a wave of indignation. The backlash was so absurd and intense that she removed the…
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How Purpose-Driven Design Helped a Nonprofit Turn Complex Data into a Powerful Advocacy Tool
When EdTrust-West set out to expose systemic inequalities in California’s education system, the data was clear—but the team needed to ensure that the message would land and be impactful. Here’s how a design-led strategy transformed their communication approach, leading to…
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10 Tips for Commenting Strategies: Build Authority and Drive Leads Without Getting Banned
The shift from traditional blog comment sections to social media forums and communities has significantly altered how marketers interact with their audiences. Platforms like LinkedIn , Reddit , Facebook Groups , and niche Discord servers have become the new venues…
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Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is…
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The Strategic Benefits of Content Marketing Across the Funnel
Content marketing has evolved from a niche tactic into a strategic pillar of modern marketing. For both B2B and B2C businesses, content has become indispensable—not only for attracting and educating prospects, but also for nurturing leads, converting buyers, and retaining…
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Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation ( LeadGen ) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle;…
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The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the…
