How to Calculate the Lifetime Value of Your Mobile App User

We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s

MobileAppTracking: An SDK for Mobile Install Attribution

MobileAppTracking offers an SDK (Android or iOS) to easily integrate the reporting on any ad network or publishing partner into your development framework. Once the SDK is integrated, you’re able to dynamically track events from any third-party partner. MobileAppTracking does not rely on the UDID as the attribution method – they support several attribution alternatives that are compliant with the app store policies. Track mobile app installs and user engagement back to your mobile advertising

Playnomics: Mobile App Acquisition Value Predictor (AVP)

Selling your mobile application is a high-volume, low-value strategy so acquiring leads and ensuring those leads convert, stay on, and upsell as customers. In a multi-channel marketing environment, it’s critical to understand where you’re getting the best quality return on investment. That’s not measured simply by a cost-per-click – the lifetime value of the mobile customer must also be understood. Customer lifetime value (CLV or CLTV), lifetime customer value (LCV), or user lifetime value (LTV)

SmartDocs: Manage a Microsoft Word Repository

Most B2B Marketing teams find themselves writing proposals (RFPs) and marketing material in Microsoft Word over and over and over. Once your business starts to grow, you find that you have documentation all over the place. We utilize Google Docs for our client documentation and collaboration. We use Tinderbox for our proposal repository. Since the majority of enterprise companies continue to utilize Microsoft Word to write out their documentation… there’s no easy way to leverage