Market Research
Explore top market research platforms and effective strategies tailored to elevate your business insights. Our comprehensive guide details the best tools and methods for collecting, analyzing, and utilizing market data to inform your marketing technology decisions. Stay ahead of the competition by leveraging cutting-edge market research techniques and software solutions.
Articles Tagged market research:
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How to Drive Business Success with the Power of Competitive Intelligence Research
You are a business that can’t wait to take the markets by storm with your cutting-edge products and robust services. But wait—you’re not the only player in your market segment. In today’s hyper-competitive markets, staying blind to your competitors’ moves is a surefire recipe for falling behind in the race to gain market traction. So, how do you see through…
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Marketing Segmentation Strategies, Challenges, Opportunities, and Over 60 Examples
Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enables companies to tailor their marketing efforts, products, and services to specific segments, resulting in more effective and efficient marketing campaigns. This article will explore various segmentation strategies, discuss challenges and opportunities, and provide over…
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Understanding Demand Generation vs Lead Generation
Two critical strategies often emerge in marketing and sales: Demand Generation (demandgen) and Lead Generation (leadgen). While these terms are sometimes used interchangeably, they represent distinct approaches that serve different purposes in the customer acquisition process. This comprehensive guide will explore the definitions, processes, key differences, KPIs, and how these approaches work together to drive business growth. Table of ContentsDemand…
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GroupSolver: Harnessing AI and NLP for Real-Time Quant-Qual Market Research
Quickly gathering and interpreting market research data to make informed decisions is critical for brands today. Traditional research methods can be time-consuming and expensive and often fail to capture the full context behind the numbers. To succeed in this competitive landscape, companies need a solution leveraging cutting-edge technology to deliver quantitative and qualitative insights efficiently. GroupSolver GroupSolver is an online…
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Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer Value
Founders of the first large MarTech company I worked for said that SaaS was like making money in your sleep. Within a few years, they’d multiplied their development team, had a mile-long product backlog, and had competitors chipping away at their market share. Developing software solutions isn’t a set-it-and-forget-it business. If you’re not innovating and listening to customers, a competitor…
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10 Ways to Increase Conversions Using Buyer Psychology
When converting visitors into customers, many businesses optimize the technical aspects of conversion rate optimization (CRO) with their ads, landing pages, or websites. Time and resources are spent improving page load speed, mobile responsiveness, and streamlining the submission or checkout process. While these factors are undoubtedly important, the psychological side of conversion optimization is often overlooked. Understanding the underlying psychological…
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The Psychology of Discounts and Rewards: How Different Offers Motivate Consumers
I’m not a coupon or discount shopper. It’s not that I don’t want to save money when I shop; the time and effort it takes to plan my shopping around an offer I received via email or direct mail isn’t worthwhile. That’s not to say I don’t take advantage of rewards and offers, though I do when they’re convenient. If…
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App: Survey Minimum Sample Size Calculator
Developing a survey and ensuring you have a valid response on which you can base your business decisions requires quite a bit of expertise. First, you have to ensure that your questions are asked in a manner that doesn’t bias the response. Second, you have to ensure that you survey enough people to get a statistically valid result. Survey Minimum…
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Crafting a Winning Go-to-Market (GTM) Strategy: Framework and Focus
In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the messaging and visuals now and take them there. It’s been an incredible journey—with a steep learning curve and a ton…
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How AI-Powered Experimentation Will Drive Digital Marketing Innovation in 2024
The internet is a fast-moving ecosystem. Trends rise and fall in weeks or days, minting new quasi-celebrities and relegating once-relevant personalities into obscurity. Marketing trends come and go just as quickly. Today’s innovative digital marketing strategies are tomorrow’s cringe-worthy has-beens. If brands are slow to adapt, they risk sounding tone-deaf or unaware, making it especially difficult to connect with their…
