Marketing Strategy
Articles Tagged marketing strategy:
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Who is Really Your Target Audience?
Most organizations say they know their target audience. They have a slide with a broad description: mid-market companies, busy working parents, or anyone who cares about quality. But when you look under the hood, their target audience is essentially anyone…
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The Greatest Marketing Technology Ever
Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—often presented as a creative intelligence—relies on contextual logic, statistical correlation, and computational reasoning. These tools…
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Marketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms
I’ve long been a proponent of AI adoption, outsourcing, and the use of efficient platforms—when they are applied appropriately and strategically. These tools can accelerate production, streamline workflows, and reduce costs. They can automate the repetitive, illuminate insights hidden in…
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Should Your Website Say “Keep Out”?
Marketers spend enormous effort trying to make websites appealing to everyone. They simplify their copy, broaden their messaging, and soften their visuals to cast the widest possible net. But the truth is, the most effective websites don’t try to be…
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Thanksgiving: The Marketing Industry’s Annual, Economic, and Emotional Reset
Thanksgiving is right around the corner. This United States holiday traces its roots, both documented and mythologized, to the early 17th-century settlement of New England. While the familiar tale involves the Pilgrims and the Native American Wampanoag tribe sharing a…
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It’s Not About You: Why Real Influence Comes From Making Others the Hero
There has never been an easier time to start a podcast, YouTube channel, or social media brand, and never been a harder time to earn attention. Every day, new creators flood the digital world armed with microphones, cameras, and ambition,…
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From Customer-First to Brand Last: The Era of Customer Intelligence is Upon Us
Marketing has always been about bridging the gap between a brand and its audience. But the bridge itself has changed. What was once a unidirectional pipeline of influence has fractured into a complex web of intent, context, and algorithmic mediation.…
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It’s Time to Steer Clear of Social Media Algorithms and Market Happiness
Brands compete not only for attention but also for trust, loyalty, and emotional resonance. But what if much of the attention flowing through social media is being drawn toward the angriest, most divisive, and least uplifting corners of the internet?…
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The Three Things That Truly Matter in Marketing: Understand, Be on Brand, Build Trust
Marketers love complexity. We chase analytics dashboards, debate attribution models, obsess over martech stacks, and build detailed campaign flows that promise to turn data into growth. The industry rewards precision and optimization—and it’s easy to get lost in that world.…
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Marketing and Diversity: Building Authentic Connections, Not Virtue Signals
Diversity in marketing is not a moral obligation, nor is it a universal necessity for every company. It’s a matter of value. If your brand, product, or service has relevance to communities you haven’t yet reached, then diversity becomes a…