Marketing Strategy
Articles Tagged marketing strategy:
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Unlocking Marketing Effectiveness With Scalable Measurement
Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved from a secondary activity to a central business discipline. The organizations that recognize and act on this shift are already…
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Product, Choice, and Emotion: Putting Emotional Marketing to Work
We spend a lot of time fine-tuning features, writing copy, and tweaking funnels, but the truth is most decisions aren’t made on logic alone. They’re driven by how people feel in the moment. That’s the point Nick Thomas drives home in How Emotional Marketing Can Save the World. While the book was written with nonprofits in mind, the lessons apply…
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Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear
A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are facing traffic decreases of up to 80 percent, according to an Authoritas analytics study. The Guardian This has sharply reduced…
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The Advantages of Utilizing Perplexity for Sales and Marketing
Artificial intelligence (AI) has become inseparable from sales and marketing, yet not all platforms deliver the same value. While many AI assistants are designed for conversational generation or creative ideation, Perplexity has carved out a distinct place as a research-driven engine. Its ability to surface recent, relevant, and cited information makes it especially powerful for professionals who need more than…
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Does Your Marketing Content Encourage or Discourage Your Ideal Customers?
Companies often walk a fine line between offering too little information and overwhelming prospective buyers with too much. The question is not simply whether your website or collateral is informative; it’s whether it helps buyers take the next step in their journey without disqualifying you prematurely. I’ve seen this challenge play out countless times in the SaaS industry. Founders are…