Marketing Strategy
Articles Tagged marketing strategy:
-
Analytics & Testing
Understanding Inbound Marketing Metrics: A Four-Level Framework for Smarter Analytics
Inbound marketing is rooted in attracting, engaging, and delighting customers through the delivery of valuable content and experiences. As marketing tools become more sophisticated, so too must our ability to measure the effectiveness of our efforts. For inbound marketers, the ability to assess performance accurately is not just a technical necessity—it’s a strategic imperative. The goal is to build a…
-
Content Marketing
How to Create Content Ideas for a New Client
Creating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here’s a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating thing, especially when you are just getting started with a content project for a new client. But coming up with…
-
Content Marketing
Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico, this approach is fundamentally flawed—not because it lacks rigor, but because it overlooks the most essential ingredient: the human factor.…
-
Marketing Books
Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to…
-
Analytics & Testing
How Are You Doing Compared to 400 Other Marketers?
We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and…
-
Advertising Technology
How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that’s going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend?…
-
Social Media & Influencer Marketing
The Small Business Content Marketing Media Matrix
Content marketing strategies continue to change, especially with advancements in mobile technologies, and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generating content. One thing we do is often work back in complexity… we design an animation and use the content for a webinar, we use that content for a presentation…
-
Analytics & Testing
Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted to take his business to the next level… or a few levels beyond where it is now. There was a…
-
Marketing Books
UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…
-
Sales and Marketing Training
Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine a river’s journey from its source to the sea. It encounters various challenges and changes along its course – much…
