Marketing Strategy

Articles Tagged marketing strategy:

  • Agile Marketing Advantages

    Agile Marketing: 5 Advantages Over Traditional Marketing Processes

    Agile marketing is a methodology that integrates the principles of agile software development into the marketing function, emphasizing flexibility, customer-centricity, collaboration, and data-driven iteration. It allows marketing teams to move faster, respond more accurately to market changes, and improve outcomes over time through continuous feedback and refinement. The origins of agile marketing can be traced back to growing dissatisfaction with…

  • paveai ai insights from google analytics

    PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics

    Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…

  • Partnering with an Agency for Success

    How You Value Your Agency Will Define Your Project’s Success

    This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…

  • get out

    Not Enough Agencies Tell Prospects to Take a Walk

    One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working…

  • 8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…

  • The #1 Complaint about Inbound Marketing

    The #1 Complaint About Inbound Marketing

    Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…

  • How to come up with content ideas for new clients

    How to Create Content Ideas for a New Client

    Creating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here’s a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating thing, especially when you are just getting started with a content project for a new client. But coming up with…

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