Martech
Articles Tagged martech:
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Martech: The Three Keys to Solving Marketing’s Massive Technology Problem
All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…
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SQream: How Big Data Analytics Have Become Crucial for DSPs
The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI. That’s why big data analytics has evolved from a supporting role into a strategic linchpin for demand-side platforms (DSPs). DSPs operate in…
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You’re Probably Spending More Time Managing Data Than Marketing
Yesterday, I shared how we batch loaded an entire year of social updates. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or…
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Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community…
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Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?
Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…
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Martech Zone: Welcome To My New Martech Publication!
It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in the foundation. So, I went on…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
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Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution… that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products with security or stability gaps and then offer additional products or services to address these issues: Microsoft: Known for Windows…
