Martech
Articles Tagged martech:
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Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party ( 3P ) tracking cookies on its Chrome browser . Instead, according to the UK’s competition regulator (the CMA ), users will be presented with a choice between keeping their…
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MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era
Marketing Operations ( MOps ) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution,…
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The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a…
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Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google's advanced search capabilities allow for more precise and targeted results. This article will…
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The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms
As a marketing technology specialist, I've closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let's dive into some key aspects of this…
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The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it's…
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Redpoint: A Composable CDP for Agile Customer Data Management and Marketing
Businesses face numerous challenges when managing and leveraging customer data effectively. With data scattered across multiple systems and channels, creating a unified view of the customer and delivering personalized experiences can seem impossible. Marketing and CX leaders often struggle with…
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Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI -driven predictions platform, I can't even begin to share how much documentation we've accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge…
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Shufflrr: Centralize, Control, and Create PowerPoint Slides
Whether you're pitching a new client, running sales training, or delivering a quarterly business review, presentation prep shouldn't feel like reinventing the wheel every time. Yet for many marketing and sales teams, it still does. Slides live in scattered folders,…
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BlueConic: Transform Customer Data Into Growth-Driving Action
Marketing teams today face a growing challenge: disconnected customer data, fragmented experiences, and increased pressure to deliver results quickly. Consumers expect personalized, privacy-respecting interactions across every touchpoint. But legacy systems still hold back most brands, relying on third-party ( 3P…
