As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search results. Before we even work on content strategies for our clients, we start with assisting them with optimization. There’s not much of a use for investing in premium content if your site doesn’t get found!
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past few years, I’ve noticed that many marketers focus so much on rank and subsequent traffic, they forget the step that actually occurs in between. The first event that happens when a user searches for a keyword is that they are met with a search engine results page (SERP). That search engine results page lists the
Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the best ways to optimize your search ranking include increasing the number of individual pages and
One of the most basic necessities for developing a winning SEO strategy is improving your Google organic search rankings. Despite the fact that Google constantly tweaks their search engine algorithm, there are some fundamental best practices to get you started on improving it, which will get you into that golden Top 10 on page one and ensure that you are among the first thing potential customers see when using Google search. Define a keyword list
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn’t always the answer – a company must have effective content, a great site, and a path for them to engage with the company. I do think of myself as a search engine optimization expert. For the majority of companies, I can