Personalization
Articles Tagged personalization:
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E-commerce and Retail
Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
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Email Marketing & Automation
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
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Mobile Marketing, Messaging, and Apps
How To Craft Compelling Text Messages (SMS) That Drive Results
When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…
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Sales and Marketing Training
Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
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Analytics & Testing
How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…
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Analytics & Testing
Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance
Even if your company has invested in a full, robust marketing stack, you’ll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly… which is often counter to the effort required on a typical content publishing platform. Unbounce is an AI-powered landing page builder that…
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Email Marketing & Automation
Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023
If there’s one area in which I hope AI makes a dramatic impact, consumers and business people can better prioritize, filter, and respond to emails efficiently. The modern-day inbox isn’t any more intelligent than two decades ago, and it’s quite disconcerting given that email is the primary channel of virtually any personal, professional, and promotional communication. My inbox is such…
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Artificial Intelligence
4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques
Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party (0P) data, for example, or the New York Times’ use of first-party (1P) data to promote relevant stories to readers. Tesla can personalize everything from seat…
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Advertising Technology
Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…
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Mobile Marketing, Messaging, and Apps
Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…
