Personalization
Articles Tagged personalization:
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Artificial Intelligence
What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
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Analytics & Testing
Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals…
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E-commerce and Retail
Voucherify: Unlocking Smarter Promotions and Scalable Loyalty API-Driven Solutions
Marketing teams face constant pressure to drive engagement, retain customers, and grow revenue. But traditional promotional tools often fall short, leading to inefficiencies, wasted budgets, and lackluster results. The solution? A robust, API-first platform that offers flexibility, scalability, and control to help you maximize ROI. Voucherify Voucherify is the leading API-first promotion and loyalty engine designed to empower global enterprises…