Personalization

Articles Tagged personalization:

  • Advertising Technologypower marketing personalization

    Marketing Personalization: 4 Keys to a Successful Foundation

    Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers and…

  • E-commerce and Retailecommerce holiday tips

    20 Tips to Drive E-Commerce Conversions this Holiday Season

    The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There are three key strategies that…

  • Email Marketing & AutomationEmail Marketing Bad Behavior

    11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them

    Despite the rise of social media, messaging apps, and AI-driven communication, email remains a critical tool for marketers and sales professionals. It’s direct, cost-effective, and measurable. But email is only effective when it’s done right, and far too many businesses still fall into bad habits that alienate subscribers and damage their reputations. To help you sharpen your strategy, here are…

  • Marketing Infographics8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…

  • Event MarketingWhiteclouds 3d Printing

    What We’ve Learned About Customer Acquisition by Swinging for the Fences

    Take us out to the ballgame? Yes! 3DplusMe, a company acquired by WhiteClouds, has been a licensee of MLB for the past two years, creating interactive 3D experiences and personalized full-color 3D products for ballgame-goers. We built and provide the technology that enables MLB attendees to get drafted to their favorite team and “become” a player via our capture-to-print platform. …

  • Email Marketing & Automationreelevant

    Reelevant: Live Email intelligence Technology

    The email industry has two major problems with its continued use of mass mailing: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when they’re…

  • Advertising Technologycustomer experience video choice

    Consumers Prefer Choice and Interactivity… even with Video

    There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate and interact how they wish. Examples of interactivity that we’ve…

  • E-commerce and Retailcustomer journey personalization

    Personalizing the Customer’s Shopping Journey

    Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual. It feels good, right? Personalization is about recreating that personal touch, showing the customer that you understand and care about her. Technology may enable personalization tactics, but…

  • E-commerce and Retailtarget people

    Amplero: A Smarter Way to Reduce Customer Churn

    When it comes to reducing customer churn, knowledge is power especially if it’s in the form of rich behavioral insight. As marketers we do everything we can to understand how customers behave and why they leave, so that we can get prevent it. But what marketers often get is a churn explanation rather than a true prediction of churn risk.…

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