Personalization
Articles Tagged personalization:
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The Rise and Growth of Social Media Customer Service
You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I'm not the only one, as more and more customers are turning to social…
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Baking in “Intelligence” to Drive-to-Web Campaigns
The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results.…
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Ecrebo: Personalizing Your POS Experience
Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn't just profitable for businesses, it's appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our…
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InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization.…
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Marketing Personalization: 4 Keys to a Successful Foundation
Personalization is all the rage right now but it's a strategy that can be quite insulting if it's done incorrectly. Let's take the most common example - how does it feel when you get an email message where it opens…
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20 Tips to Drive E-Commerce Conversions this Holiday Season
The clock is ticking, but it's not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should…
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI -driven communication, email remains a critical tool for marketers and sales professionals. It's direct, cost-effective, and measurable. But email is only effective when it's done right, and far too many…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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What We’ve Learned About Customer Acquisition by Swinging for the Fences
Take us out to the ballgame? Yes! 3DplusMe, a company acquired by WhiteClouds , has been a licensee of MLB for the past two years, creating interactive 3D experiences and personalized full-color 3D products for ballgame-goers. We built and provide…
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Reelevant: Live Email intelligence Technology
The email industry has two major problems with its continued use of mass mailing: Personalization - Sending the same message, at the same time, to all your email subscribers isn't getting the right message to the right time to the…
