Pr
Articles Tagged pr:
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10 Steps for Public Relations Professionals to Improve their Pitches in 2025
Public relations professionals face a significant challenge. Publishers, influencers, and journalists are overworked and under-resourced, with inboxes overflowing—more than half receive over 50 pitches per week, and nearly one in ten field over 150. Meanwhile, AI-generated content is flooding the…
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Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products…
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Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to…
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How to Pitch an Influencer, Blogger, or Journalist
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox: relevant, respectful of my time, and rich with material I…
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How NOT to Pitch to an Influencer, Blogger, or Journalist
I recently received this email from a public relations ( PR ) professional asking if I’d cover their client’s latest acquisition on Martech Zone . The entire body of the email (minus the contact signature) read as follows: [Client Name]…
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CELUM: Power Your Brand with Seamless Product Content Collaboration
Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance errors waste time, impact consistency, and delay go-to-market speed. High-performing…
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How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations ( PR ) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements…
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B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage— Awareness, Consideration, Decision, Purchase, Retention, and Expansion —plays a distinct role in addressing buyer needs.…
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What is Content Marketing? The Strategies Driving Results in 2025
Even though we've been writing about content marketing for over a decade, I think it's essential that we address basic questions for both marketing students and validate the information provided to experienced marketers. Content marketing is a broad term that…
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Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let's examine whether pursuing awards is…
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JustReachOut: AI-Powered PR Outreach to Land Press Features and Backlinks
Getting media coverage and high-quality backlinks is essential for growing your brand, but traditional PR outreach can be expensive and time-consuming. Hiring an agency often means paying thousands of dollars while handing over control of your brand’s story to someone…
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CisionOne: The All-in-One PR Platform for Real-Time Media Intelligence
Public relations professionals and corporate communicators need real-time insights, robust media monitoring, and seamless communication tools to stay ahead. Traditional PR tools often fall short, failing to provide comprehensive data and real-time analytics to gauge the effectiveness of media strategies.…
