Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them

Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist nor an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with color in general. Colors Are Frequencies An apple is red… right? Well, not really. The frequency of how light is reflected and refracted off of the surface of an apple makes it detectable, converted by

Designer Terminology: Fonts, Files, Acronyms and Layout Definitions

Common terminology utilized by designers of graphics and layouts for the web and print.

A Guide to Graphic Design Jargon

If you’re the kind of marketer that can speak jargon and strategy, you’re probably doing a great deal of work nowadays. We speak to IT folks, developers and designers… and we often have to translate between all of them! Crafted is an award-winning digital agency who developed this beautiful infographic to help folks understand color models and file formats. With modern devices having multiple image densities and file formats and compression providing balancing speed and